Fan mania should be treated with medication.

believe that micro-BO micro-letter operators, on behalf of the operating company and all kinds of third parties have been the party's customers strong brand side of the simple rough powder demand Yan shot to be everywhere?

Fan mania, which began in the Weibo era, has continued unabated. You tell them that the location of the micro-credit account is important, he asks you how to raise the powder; you tell them that the brand-oriented micro-credit account matrix is set up logically, and he asks you how to raise the powder; you tell them that micro-letter content operations must forget about marketing forgetting ads and he asks you how to raise powder; you tell them, Micro-letter is only to give you icing on the cake rather than timely, he asked you how to increase the powder; you tell them, micro-letter can enlarge integrated marketing effect rather than a weapon, he asked you how to raise powder ... Well, let's go, what can I do after the powder? Can advertise Ah, the advertisement has more people to see ah ... He also recognized the interaction than advertising important, suddenly a twist to forget all the ...

I believe we all share the same feeling. Thinking is going to be reversed yes, especially advertising is dead, marketing to change, industrial era of intensive, central structure faced with the collapse of the central, fragmented, all in the reconstruction, we all in the chaotic period, the recognition in the gradual clearance, I think it, in the user-centric fans of the economic age, the brand must first have the right fans view!

Fans don't always pay attention to you. Maybe he likes only your words, a micro-blog, a fun and exciting activities, a brilliant creative activity, a straight hit public number content, curiosity, appreciation, high fives and attention.

In fact, a lot of fans lying on your micro-credit and Weibo are more like this, because the circle of friends to see, it is convenient to pay attention to, but never to see you, because there is no time, because few micro-BO micro-letter; Listen to a friend said that your account is doing a good job, so he needs to pay attention to learning, but they are never your target customers; Some are purely curious boring attention come in to see ...

More sad reminders of this situation: the award-winning activities sent countless gifts, poured into a large number of greedy worms, get the phone bill, received prizes, the next time you push content to cancel the attention, or did not get the prizes immediately leave! Painstakingly designed activities, not easy to apply for funds, the final lively is a group of profit-seeking acts in the noisy, Make you want to cry no tears.

The most sad is not to buy things, also do not participate in activities, attention you are in order to have more to be copied objects, this kind of pure is in the name of the fans of the theft of the real!

In fact, you are the most touched by this fan, he has grown up, evolved, life and you no longer have intersection, but once the specific situation, will also mention you; he only occasionally heard you, read you, never pay attention to you, but to you admire incomparable, thumbs up. Speaking from the media, many people will take the initiative to say, only recognized wemedia! true fans are in the river, memory in the heart.

In fact, many accounts now gather a bunch of so-called behavioral fans who shouldn't be paying attention to you, not a fan of recognition. The limitations of social tools can only be identified by the dimensions of concern or not, and not from the goal dimension motivation dimension to show who is your real fan. Attention is like a spotlight, it does not represent identity, nor does it mean buying, nor does it mean that you will help you when you fall.

The world is changing, the market is changing, the environment is changing, the fans are swinging, the brand is dividing, evolving, once the channel is not right, once dependent on you, obsessed with your fans, will soon leave. A brand without continuous topic leading ability, continuous surprise manufacturing ability, continuous experience optimization ability, continuous value ownership shaping ability, consistent's preaching ability, category advocates annotation ability, the so-called fan group will eventually be loose. No one has the obligation to always pay silently for your applause do not ask for return to help you forward or even endure your mediocre occasionally vulgar.

Mobile Internet era is the main feature of user empowerment, a variety of factors interlaced interaction, the maintenance of fan groups is a systematic project! Need to use different tools, different channels, different communication strategies to establish an interactive system, and ultimately to screen out the real fans! The rapid rise in powder is actually a relatively small percentage of the powder. thousand people thousand noodles, the fan is multitudinous, the tune, always has to you dissatisfied indignant and cancels the attention. More noteworthy than the powder is the runaway rate.

The deformed fan view needs to be cured. Otherwise everybody is tired, also distort the definition of the fan.