Marketing = Why consumers + consumers why

Guide: As long as you have empathy, you are your consumer, the consumer is you. But this is not enough, with empathy to let yourself and consumers the same, find out why consumers buy reasons. The same can be used to promote the engine, shaping the situation must buy.
The Nobel Prize for Physics, 21163.html > Laureate, Weinberg, in his book "The Dream of The Ultimate Theory" (Dreams of a final germ), explains that the ultimate theory is a theory that interprets other principles in the most basic principles, and has unlimited validity, full integrity and consistency.

In the marketing world, I personally put forward belong to the final marketing theory is ...

marketing = Consumer for (two voices) what + consumer for (four) what

There are 7 billion people in this world, everyone is a unique existence, and each particular group of people also have their specific behavior patterns, you have to remember one thing ...

I (the consumer) and you are definitely more different than you think, and more similar than you think.

Let me give you an example to make it easier for you to understand that if one day you drink coffee at Starbucks and enjoy the afternoon of your leisure, you turn around and find that it is Tom Cruise that sits next to you.

When your pupil expands, your brow rises, your heart beats faster, you feel a surprising, excited mood. The above reaction I will have, I bet you in the same situation will have the same reaction, you and I are similar?

But because everyone's growth environment is different from life experience, you have a completely different behavioral response to me, and if I find Tom Cruise sitting next to me, I'll pretend I don't know him, drink my coffee silently, and if you do, your behavior pattern may be different from mine, you grew up in New York, Maybe you'll talk to him and even ask him to take a photo with you to upload Facebook.

As you can see from the example above, why am I (the consumer) more different than you think, and more similar than you think?

Where are we in the same place?

What's different about us?

The consumer is (er) what, the consumer is the same person as you, there are seven six desires, sadness, joy, sadness, anger and other emotional reactions, this is more automated operation, very fast, effortless, independent control, think you see the reaction of Tom Cruise, absolutely in the sense of rationality before it happened, except for a few exceptions, Most people's preferences are the same, the pursuit of happiness is similar, so the key is " empathy, you have to know who your consumers? How do they feel? How do they react?

As long as you have empathy, you are your consumer and the consumer is you.

But this is not enough, because each person is stimulated by some kind of behavior is completely different, that is because of each person's life experience, situation environment, social and cultural differences caused.

So what you need to know is ...

Consumer for (four) what, where consumers are different from you, such as the above example you see Tom Cruise after the behavior is considered, everyone's behavior pattern is not the same, marketing is to create a situation, the atmosphere in line with the consumer's life experience, situation environment, social culture, Let consumers understand why to buy your goods or services, ask yourself every day, why do consumers want to buy your goods or services?

Use empathy to make yourself as consumer, to find out why consumers buy.

The same can be used to promote the engine, shaping the situation must buy.