O2O is the catalyst of Internet marketing

Millet co-founder Li Vanchang's new book to advertise the attitude of the internal handbook of Millet Word-of-mouth Marketing, let "sense of participation" quickly red over the Internet, this is not only because there are tens of billions of dollars in the valuation of the Internet company's thick shoulder to support, but also because the lack of technology patents, but in just four years to achieve a proud result of millet, itself is a vivid case of social marketing.

Samsung's China dilemma, although it has the trend of saturation of the communication terminal market, is irrelevant to the disconnect of internet marketing in China and even around the world.

And last week, the traditional listed enterprises in the introduction of the company IH Iron Cookers, the new media to send 10000 units of Word-of-mouth marketing is very rewarding. This activity brought about by the impact of the industry although less than the coarse grains company was heroic, but this subversive marketing sensational effect can be called the traditional small household electrical appliances industry, adolescent millet.

Social marketing on the road, some people stagnant, some rise, all to the team is exploring to bring unlimited inspiration.

Advertising can actually not do

Many enterprises in the promotion of products, too superstitious the power of advertising, such as Samsung, Subway, guardrail, television, media, the overwhelming advertising does contribute to the rapid formation of the industry's initial market size, but when the industry competition into the white-hot, advertising will not only consume a lot of money, but also alienated users, experience and products in the middle of a serious gap

Anti-view Apple, rarely advertise, and the domestic behind the millet, the Charm clan, undoubtedly not rely on Word-of-mouth marketing and fan effect, set off buying spree, even vivo and oppo and other manufacturers are also very focused on online maintenance product popularity.

Nine Yang This new product listing, also did not adopt the traditional advertising mode, but with the internet new media crazy smashed 10000 iron kettle cooker, this has the topic, has the interaction, has the eyeball activity, spreads quickly in the micro-letter friend Circle, produces the massive picture and the message, the micro-letter "sets the Power" the activity is achieves 300,000 people participation scale.

and micro Bo on a few days on the sun on Weibo hot Topic list, 10000 iron kettle sensation effect, also makes this topic accumulated nearly 200 million reading volume, once more than Millet 2 when the same data on the market.

Internet marketing is a bit like the pig in the mouth, just as a user of anonymous social applications, a social application for high-end business people, says, there are pigs now, but the wind is always erratic, and we don't necessarily know what the next marketing frenzy is, but the internet era is about reciprocity, as long as you pay attention to propriety , sharing benefits, commenting interestingly, allowing users to contact products directly, and getting benefits, can cause social media to interact with each other.

Product differentiation is the focus of communication

Millet nearly 20 million of the annual shipments, does depend on its hunger marketing, as well as the use of BBS, micro-bo, micro-credit and other social marketing model to cultivate brand cohesion, but the millet mobile phone 1 generations of their own high price characteristics, has been the spread of the need for the sensation of hot spots, the same in the television industry to lead the consumer revolution, the music view, It has a complete 4K film and television content of the ecological Super TV, but also to the near cost of the way landing line under the sales channels, has set 10,000 X60 in the Lok View mall 49 minutes by snapped records.

Product of subversive experience of the main key words of social marketing, whether it is a new media or social platform, with sensational effects and tipping point of content production, must first be established in the product and the existing market pattern has a significant difference between the foundation.

Nine Yang new release activities can get some of the internet has not been achieved, the more important point is that in the Red Sea of small household electrical appliances, the decisive use of differentiated marketing, the use of iron kettle rice cooker inside the 3.1 kg of this new difference point, do a full article, the launch of the "sun gall" activities.

Popular Products plus the right platform and quality content, it is the nine Yang in the traditional channel has developed 12 years of home appliance enterprises, harvest gratifying social marketing results of the core reasons.

O2O is the catalyst of Internet marketing

Apart from millet this product in the industry has been the experience of alternative companies, to take the online transmission, offline experience will undoubtedly achieve better marketing results.

Including from the small and the United States to start the music, but also online through the media and social platforms and other channels to set off the spread of the boom, online under the experience shop, the product of the differentiation function face-to-face to show the user.

Otherwise, the channel on the line to show, if the spread of the product is only a high cost performance of the huimin image, so the audience is very easy to experience Lenovo, the demand for offline experience is not strong, if the product itself differentiated function from technological innovation, like the nine-Yang Iron kettle cooker, abandoned the former aluminum liner, The use of precision casting pure Tiege material, so that the bottom of the pot heating more evenly, but also healthier, subversive product experience with the use of offline channels directly display, the marketing effect is necessarily double superimposed.

And the nine Yang obviously aware of this, the new product release, not only on the online marketing topic, at the same time, nine Yang line sales channels and closely with the line, the overall launch of marketing activities. And in order to let the Iron Kettle cooker smooth listing, each sales channel scramble to do the product first, for the product to provide a good display position, the first day of the major stores on the emergence of consumers snapped scene.

Enterprises are constantly trying to enhance the brand influence, hoping to be recognized by consumers, on the other hand, the internet era of consumers, the performance of a rather "no sense." No sense, not because of the product itself is not recognized, but the traditional brand and their way of communication, interaction, participation in the way do not buy.

"You don't know what I want, why should I come to you?"--such a consumption mentality, the nine-Yang initiative to change, not only for the nine Yang himself is very critical and important, for the eager to cut into the internet marketing of other traditional enterprises, it is not a powerful inspiration.