2015 Big predictions: Maybe it will become a video year

Guide: Let them see, don't say anything. This is the simplest and most practical experience that storytellers can learn. As more and more marketers focus on storytelling, we have to keep that old adage in mind-but it's not easy to do it.
"Let the reader see everything, but do not tell them anything." ”

--Ernest Hemingway

Let them see, don't say anything. This is the simplest and most practical experience that storytellers can learn. As more and more marketers focus on storytelling, we have to keep that old adage in mind-but it's not easy to do it.

Fortunately, today's marketers are using video to focus on letting people watch. Video is the best way to attract the attention of the audience quickly, it is in simple form, powerful story statement, impress people, not only to enjoy the audience, but also facilitate the marketing staff to quantify the effect.

Now, the buyer will do some research online before contacting the seller. Therefore, how to attract the attention of potential customers becomes more important than ever before. We must eliminate all kinds of distractions, attract customers through content, bring them joy and enlightenment, and let them know our business and corporate culture.

Some say that the data state the facts and the story sells the product. There is no better medium for storytelling than video.

Recently, most marketers have tried to use video to enhance the impact of the site, but few people to the video as a strategic investment to improve the effectiveness of marketing programs. Now, things are going to change.

1, video playback will be the most eye-catching network of a marketing approach

How do we know that viewers prefer the content of the video? Several studies have also proved this conclusion.

According to Invodo survey, if it is a video, 65% of the audience will read over Three-fourths. Switching to a text file to reach such a high number of readers is enough to impress any marketer. In addition, more than 70% of marketing professionals said the video conversion rate is higher than any other medium.

Video content is becoming a necessary means to improve CTR and digital conversion rates, and it has also begun to attract the attention of marketers.

In short, video playback has become one of the most compelling marketing methods on the web.

In the 2015, video will be an integral part of email marketing, content marketing, social networking, search engine optimization (SEO) and demand generation programs, and will help marketers improve their day-to-day marketing results while enhancing brand affinity and customer relationships.

2, video analysis tools and attribution analysis will occupy the leading position

The data-driven marketing method is rage, and the new marketing technology can track the digital interaction of online users and measure the effect of the marketing scheme. This trend will continue in 2015, as marketers hope to gain insights from the marketing system to improve marketing effectiveness.

Video analysis tools will become critical and highly valued as video is becoming increasingly prominent in the marketing mix.

Today, the modern video marketing platform has the ability to go far beyond the scope of the population statistics. Marketers can get in-depth analysis and insights on actual viewers, average video exit rates, and the value of each video in mining customers and generating revenue.

Watching the numbers as a measure of success will be the end of time, and the target audience for each video and the actual role of the video in the completion of marketing and sales goals will be replaced.

3, video will become a strategic tool to identify and identify customers

Video can be an effective tool for mining customers. Adding an e-mail window at the beginning of the video, or attaching a customer information table at the end of the video, helps you create a new customer base that meets your needs and is interested in your content. These customer information can be directly tied to the address Book in marketing automation and customer relationship management systems, providing a customer base that can be traced back to the actual viewing of your online video content. Marketers are now starting to take advantage of this feature, which will be more widely used in 2015.

More appealing, however, is the use of video-viewing data to better score, classify, and identify customers.

By tracking the potential customer's video watching behavior, you can better understand what is the hottest customer and increase the rate of conversion. As the role of video in Web sites and content marketing programs becomes more and more important, tracking of video interactions will be essential.

More importantly, you can now track the time that individual users actually watch the video, allowing you to differentiate between customers who only watch for 10 seconds and customers who have watched the video from beginning to end.

Only video provides a reliable way to track what customers actually watch, and marketers will begin to take full advantage of this data analysis and insights in 2015.

4, video analysis tools will be more as part of marketing automation and customer relationship Management

Although more than 70% of marketers say the conversion rate of video is higher than the conversion rate of other types of content, only less than 10% of people really use video analysis tools to improve their customer screening and understanding. As more marketers use video to attract viewers, they will soon want to turn data into results by starting to capture video analytics tools in their marketing automation and customer relationship management platforms.

This is an important step in maximizing the role of video, enabling marketers to fully understand how potential customers interact with brands across multiple channels through buying behavior, and also to enable marketers to begin to understand the impact of video on customer discovery, channel development, and revenue growth.

At this point, marketers will know whether they talk too much and let people see too little.