Uncover the true colors behind the Huang Taigi.

Introduction: Each of them with a very impact on the topic of the online lead, are the dislocation of the contradictions to attract sustained marketing, the beginning of the hot hold, worship, but in the end are people suspected.
From the earliest heard of the Huang Taigi Pancake, to later the carving ye brisket, so that the young master meat clip, to the nearest Fu Niu Tang, these various walks of life of the big God turned a jump, then entered the traditional dining, they dressed in marketing golden armor, with "internet thinking" dazzling halo, almost every one claimed to store (at least) Open to the whole country.

Although they have different origins and different routes, they still have too many similarities. Each of them is a very impact on the topic on the network lead, are the dislocation of the contradictions to attract sustained attention to marketing, all claim to do the ultimate user experience, began to be hot hold, worship, learning, but in the end, they are people suspected--just like the Chinese youth Daily reporter interview West master meat Pinch bun When the final conclusion: "After the passion died , "Master XI" can walk how long still deserves attention. ”

1 Huang Taigi & Conjuring
Huang Taigi founder, khz Cheong, has been in Baidu, go where, Google as a brand and user experience management work, after the founder of two digital marketing enterprises. From personal experience, Huang Taigi is the "Internet-style user experience" and "marketing" these two golden spoons born, the gene has a thick marketing flavor. From July 2012 onwards, Huang Taigi began its kaleidoscope of marketing techniques, a pancake has become a drama: the Alien assembly, the beauty of the boss, the car to send pancakes, a red microblogging.
However, I do not know from which day, it is still the people see through, diners have a taste of the psychological full, and finally respect their tongue, no longer by the eye of the economy, there are diners to make such an assessment: "No amount of Internet thinking to return to the essence of the product: taste, Price, location." "This is evident in the relatively neutral mass comment data: Huang Taigi traditional cuisine (Soho flagship store) in the public comments on a total of 1080 evaluations, five-star evaluation of 115, accounted for 11%, four-star evaluation of 308, accounting for 29%, Samsung + two stars + one star of the difference is up to 60% , and the same in the micro-Bo hot food Industry star seabed Fishing (Wangjing shop), five-star and four stars reviews are 46%, Samsung + two-star + one-star rating ratio of only 8%! The gap is not big! Huang Taigi slowly be cold down the most important reason is still taste, not delicious you blow what cattle? It is hard to convince the public to think of traditional food with Internet-style user experience, and to pay attention to the experience of the Internet without heavy food.

It's very easy to find like-minded little friends. Do not tell me that the masses often have no brains, because eating is not delicious so simple things, basically do not have the brain can do the right judgment.

So in the taste of a lot of bad reviews of Huang Taigi Traditional cuisine, is how "sin is not forgiven" to a crowd of people, have rushed to build outside Soho corner of the store, buy and unpalatable and expensive pancake fruit?
Nonsense 1: Well-known VC 40 million, "money" scene let people blood spray Zhang

Believe that a lot of people are deeply deeply and deeply shocked, a 10 square meters of selling pancake shop, well-known VC valuations have reached 40 million. The current exchange rate against the United States dollar, the equivalent of 5 million U.S. dollars in the lottery has left a lot of money to buy 10 just in the country can book, Super Pull Wind Tesla. But to be careful, the 40 million valuation is always a myth. Many of the reports that can be searched, the name of the well-known VC has always been a famous name. Huang Taigi boss Very understand the media hobby, in a person everyone wants to start a business, full of VC era, the valuation of this thing is the most suitable for the nerves to tease the public, should be a shop in an advertisement, small business, big dream.

2: The owner of the pancake, it's not easy.

The first time to see Huang Taikh is in the 2013 summit, Eric President Yang Weiqing tried to make recommendations, and the crowd of the speech venue is to prove that Huang Taikh Chang's personal charm is extremely persuasive. As a marketing practitioner who has been tempered and not easily touched, after listening to the speech, but also by its extremely forced style of attraction, when the weekend to experience a classic package, in being challenged the bottom line of the most unpalatable pancakes, I resolutely decided to the marketing career to the end ... In addition to superb speech skills, Hering study abroad experience, many entrepreneurial work background, love the curiosity of aliens, good at writing a long text, such as ordinary people to throw away a whole street characteristics, all for the Hering add enough points.

Myth 3: Micro bo, brush is the user's sense of existence and vanity

Yes, if you lack a sense of existence because you are a small part of Beijing's 20 million population, as long as you come to Huang Taigi traditional cuisine, and even you do not need to visit Huang Taigi Traditional cuisine, only need to send micro-bo @, with 50,000 true fans, in the industry has a strong appeal, the catering industry upstart, O2O model successful practitioners, It will interact with your microblog, allowing you to instantly find a sense of being. Huang Taigi's microblog is operated by Hering, and the main content is to interact with consumers. Of course, Hering would prefer sentimental, sentimental people, like flying across the United States, just to see a pancake uncover, for example, pregnant not to eat pancakes will be abnormal fetal movement of the expectant mother, such as sending Valentine's Day gifts can not choose the infatuation boyfriend, this interaction makes sitting in front of the computer brush Weibo users can not help but criticize their own, I only need to change 3 subway, pressure 20 minutes road, why not eat Huang Taigi pancakes?

Myth 4: Beauty But when employees are stars

Since the mother became popular, beauty marketing this thing from beauty to beauty employees, and in the belief that they are so unique, in the search for the value of the job, to do well employee happiness and loyalty is not a lot of pay the thing so simple. Huang Taigi Weibo marketing "Pretty open Mercedes-Benz to sell the Boss" series and "Employee star Poster Show" series is the staff management and marketing promotion of an excellent combination. Since the photo of the most glamorous wife will be open from time to time to sell, fragrant car beauty is very interesting; I speak for myself "staff star Hai newspaper, as if everyone is the protagonist of the play." Let still in front of the computer brush Micro Bo and not to shop consumption you want to immediately go to support such gorgeous, attitude of the conscience of enterprises, I hope it can be a long time, never fail.

Hering has been in the media company before, and has experience in Baidu, so there are a large number of media partners, and its marketing skills have been a lot of corporate secret love, to do a marketing campaign extremely handy, such as the introduction of dark food before, found the same style of poor travel network, smoothly pulled to a vote keen to travel overseas talent support.

Myth 5: Everything is perfect, but the product really can be changed

Good at marketing entrepreneurs, if they are selling brain platinum this is not any product gold content, basically only to make a career change to do the game, cast the bank. Hering many times in his speech that Branson, the British Virgin Group, was his idol, Branson is definitely comparable to Steve Jobs's marketing industry myth-level figure, in making Virgin records around the time with two small partners, one is a very good product manager, with its excellent taste and the business of rock music identification, Successful signing of a number of rock star, so that the Virgin Group spent 1981 years of business crisis. Rely on marketing to start the Huang Taigi, once the need to expand, the current extremely let the people criticized the food taste must be changed, it is time to find a product Montana to change the unpalatable pancake refueling bar.