O2O mode, products and services are the key

Guide: Traditional shopping malls and network power companies to attack, not only to make consumers feel interesting and affordable, for businesses is also a try and preheat.
"11" Golden Week, eat and drink to become a common people feast. Compared to previous years, the reporter found that this year more cities and businesses in the country have risen up the line under the combination of O2O-style consumption patterns, but also really attracted a lot of customers. Industry insiders said, although O2O lively, but whether all businesses can go smoothly, but also need to explore and learn from, not blindly follow suit.

As the early proposed to build the wisdom of the business district of Shanghai Xujiahui Business District, a unique launch of a grand "O2O linkage promotion" activities. Not only can consumers participate in the department store's lively shopping spree, shopping full of conditions, there are opportunities to get Xujiahui mall online coupons. At the same time, consumers enjoy online goods under the line of synchronization concessions and hundreds of commodities, the lowest total network activities.

In addition, Yantai City, Shandong province to become the first local support for micro-letter payment of shopping malls, consumers October 1 to scan the store two-dimensional code can obtain a red envelope, each limit 10, micro-letter red envelopes in the payment can be deducted cash.

The combination of traditional shopping malls and network electric dealers not only makes consumers feel interesting and benefits, but also tries and warms up the business.

By contrast, the "fuss" of the electric dealers will not miss this rare "golden age." China's largest film O2O platform Cat's eye film launched the "9.3 yuan to see the" Flower Road "activities, the mobile phone app to grab the ticket of the white-collar workers Chen said:" Instead of the city appearance of people, as in the urban interior, the whole process is convenient and cheap, easy to enjoy the consumer experience. ”

Analysys International "China Life Service O2O Market Research Report 2014" shows that in the first half of 2014 China group purchase market turnover reached 28.77 billion yuan, an increase of 102.5%. It is worth mentioning that before Wanda, Baidu, Tencent, the luxury version of the "Chinese partner" announced jointly funded in Hong Kong to set up Wanda E-commerce Company, to build the world's largest O2O electric company, the topic to the climax of social concern.

Mo Dai, Director of Network retailing Department of China Electronic Commerce Research Center, believes that the internet wave is gradually breaking the traditional business model, from retail to banks, funds and other financial industries, now the real estate industry is no exception, the future of Internet enterprises, traditional enterprises will be more and more cooperation between.

However, the market to O2O doubt, not because of a number of industrial giants transformation test water and stop. Easy NET founder Chen Conjong said, O2O is the embodiment of technology upgrade and operation Change, after doing a variety of drainage marketing, technical platform to build basic work, service good actual to shop crowd, let it in the most crucial scene make purchase decision. O2O not only the flow of people from the line to the line so simple, but through the whole channel of marketing means, integration line under the resources, so that the line no longer each other, but to form a perfect closed loop, complementary and promote.

In addition, O2O is an overall upgrade of the enterprise, not a few merchandise sales changes. For their own small volume of individual shopping malls, although does not mean that we must invest heavily, but should pay attention to the O2O need to spend the human, material, financial and time input costs, and should try to avoid the risk of detour.

Billion European network co-founder, O2O industry analyst Huang said, many people are still in blind worship or blind contempt of the stage. O2O is now just beginning, unavoidably appears some chaos, also cannot give the traditional enterprise to bring the fundamental performance promotion. But any model, including O2O is not a panacea, expectations will inevitably bring disappointment, and line under the combination of O2O mode, service or product is fundamental, do not deviate from this fundamental to rely too much on marketing.