Double 11

Dream-like enjoyment comes from the Tmall Genie, language interaction can also make your home full of technology, and there are more gameplays to achieve.

Objectively speaking, the experience of the Double 11 Singles Day this year is still good. As my own example, in the past few years, at 0 o'clock in the double 11 singles day time, a wave of submissions from my own shopping cart generally entered the queuing state in an instant, but this year my experience was obviously different, and one wave succeeded.

In this year's double 11 period, the voice red envelope launched by Tmall Genie has become "a hit" and has become a phenomenon-level event in red envelope marketing. Different from the previous methods of "demolition" red packets, "shake" red packets, etc., this year's Tmall double 11 red packets "work" is completely "contracted" by Tmall.

In the case of double 11 singles day traffic peaks this year, the real-time data update frequency is still stable: from the first second, the rushing party into the order payment, to complete the real-time calculation and delivery to the media full screen full path, seconds Level response.

Recently, Tmall Genie announced the addition of a new skill to the Alipay Ant Forest and Ant Assistant. Users can use the Tmall Genie to set the energy alarm reminder, and now say "help me to collect energy", hey, energy 1 second to help you collect light! Users who use the Tmall Genie may wish to focus on this skill, which will save a lot of unnecessary energy harvesting operations.

Every year, the e-commerce double 11 singles day promotion is a big test for Alibaba technicians, especially for the Alibaba database team.

In the future, Tmall will continue to deepen the voice shopping market through brand cooperation and functional upgrades, and work together with the industry to enhance the user's voice shopping experience and accelerate the promotion of voice purchase as an important daily shopping channel.

In 2017, the Double 11 Singles Day, Tmall Global Carnival Night became a highlight. In order to let users watch the live broadcast with low latency and high quality, Alibaba Cloud uses the full hybrid cloud solution from the party scene to the video cloud live broadcast center.

In this year's Double 11, one of the most attractive products of smart home products is the Tmall Genie Fangtang (TG_C1). This is not only because of the limestone gray version designed by Master Li Jianye, not only because of its low price as a smart speaker, but also because the price is only 89 yuan for the Tmall Genie Zhilian suit.

The final transaction was 168.2 billion yuan, and the Tmall double 11 Singles Day set a new record again, but the figure reflected the next year's business trend. Judging from the total list of Top 50 of Tmall Double 11 singles day stores, apparel brands still occupy half of the country. In just 18 minutes, the clothing for men and women will exceed the turnover of 1 hour last year.

Speaking of smart home, you have to mention smart speakers. The Tmall Genie Fangtang (TG_C1), developed by Alibaba's Artificial Intelligence Laboratory, is the leader in this field.

The turnover of Double 11 Singles Day has also risen exponentially from less than 100 million at the beginning, and has risen to 91.2 billion in 2015. It exceeded 100 billion last year and reached 168.2 billion yuan in 2017!

During the Tmall Double 11 Carnival this year, the Tmall Genie IoT team has handed over an excellent transcript. Tmall's smart eco products have won 28 first prizes in all categories, and they have won a total victory.

Since 2012, Alibaba's annual Double 11 Singles Day Promotions has launched a large screen that displays transactions in real time in a variety of lively presentations. Real-time data large screen, it is characterized by a variety of large: large screen, large amount of data, display information, can be said to be the holy grail of data visualization.

2018 "Double 11", Alibaba Artificial Intelligence Lab's Tmall Genie Fangtang (TG_C1) won the Tmall platform consumer electronics industry single product sales champion, the first time other products replaced mobile phones to win this title, the times change This has suddenly appeared in front of people, causing widespread concern.