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Search engines are constantly changing. So the rules are constantly changing.
1. Use of keywords on website title
2. Use of keywords in Meta description
3. Use of keywords in META keywords
4. Use of keywords in H1, H2, and H3 labels
5. Use of keywords in website domain names
6. Use of keywords in the page url
7. Relevance of keywords and page content
8. Page age
9. Page size (less than 100 k recommended)
10. page content quality
11. New Page Generation Rate
12. Use of static pages (JS is not included by Google)
13. Keyword optimization of the image alt tag
14. Internal Link Structure of the website
15. Number of website records
16. website structure level
17. Whether the website is confirmed by Google webmaster Central
18. originality of the website
19. website updates.
20. Number of external connections (reverse connections and friendship connections)
21. The Anchor text of the external link
22. Link weight and quality of external link pages
23. The external link page is on the website of the relevant topicCommunityLink weight in
24. Creation and update time of external links
25. Special Characteristics of external link website domain names
26. PR value of the external link website
27. Correlation Between the subject, page content, and Keywords of external links
28. External link Generation Rate
29. Age of external link
30. Domain Name age (calculated from index by search engine)
31. Special Characteristics of domain names (. CN. com. org .com.cn)
Rational use of level 32 domain names
33. The number of occurrences of the "/" symbol in the URL (the depth of the webpage)
34. Text surrounding the link
35. correctness of spelling and grammar
36. htmlCodePass W3C certification?
37. The number of times a user searches for a website (click rate)
38. Manually assign weights
39. server stability, and the region where the server is placed
40. Whether the Server IP address has been penalized (Http://whois.webhosting.info/ip/)
41. Website Title Design
1. The title of each page should not be the same and consistent with its own content.
2. The website title design is clear. It is recommended that the number of keywords on the page should not exceed 1 ~ every day ~ 2
3. The title design should not be too long. Do not pile up the title within 25 Chinese characters.
42. Design of website Meta
1 ). Description Design
2 ). Keywords Design
3 ). Note when creating an English website. The production software mode is encoded as windows-1252
43. Update and submit the website sitemap from time to time.
44. website navigation map
1 ). "Breadcrumb" Lu Jin
2 ). Clear navigation bar.
3 ). Use website Map
45. Rich page keywords and user experience.
46. export links less than 100
47.robots.txt can be reasonably written (many sites often include a lot of images for a while, but a major factor is here .)
48. Use of annotations in hyperlinks.
49. Open Directory for website login
50. Export link quality.
51. All keyword density in the body
52. Independent keyword density
53. Keyword font size
54. Two or more keywords need to consider their closeness
55. keyword phrase Sequence
56. Whether the keywords are prominent
57. Ensure the site link is valid
58. Tree Structure
Do not link to linkfarm outside site 59
60. The link text outside the site contains keywords
61. Use a fixed link
62. Ensure that the out-of-site link is valid
63. No more than 100 out-of-Site Links
64. Use the "-" connection keyword in the URL
65. Update Ratio
66. Link update
67. Number of favorite websites.
68. Use the same root keyword
69. Use semantic-related keywords
70. Potential semantic index
71. URL Length
72. website establishment time
73. Comparison between page time and website time
74. text written on the Image
75. Website Alliance
76. Oop, penalty for over-Optimization
77. Is there a bad link to a friendship website?
78. Use meta tag to redirect
79. Use poor and low-level languages
80. Keywords of poison?
81. Excessive cross-linking?
82. Use keywords to fill all the places that can be stuffed
83. Scattered keyword distribution, without clear themes
84. Modify the page too quickly
85. Is the link modified too quickly?
86. Is it a dynamic webpage?
87. Is there too much JavaScript?
88. use flash?
89. Use framework?
90. Turn the robot off in robots.txt
91. one pixel Link
92 invisible text
93. Multiple Portals
94. A large number of Duplicated content
95. HTML code does not comply with the specifications
96. Page import link above PR4
97. import link increase speed
98. import link quality and PageRank
99. The text of the import link contains keywords
100. import link time
101. The text of the import link is frequently changed.
102. Popularity of Import Links
103. Number of links on the import link page
104. Ranking of links on the import link page
105. keyword density on the import link page
106. import link page title
107. import link from expert website
108. The import link page has topics related to this page
109. The import link page has nothing to do with this page topic
110. Image hotspot links
111. Javascript Link
112. included by dmoz
113. Does the topic match the dmoz category?
114. included by Yahoo
115. included by looksmart
116. Included in Inktomi
117. Indexed by other directory websites
118. referenced by large websites
119. Long website establishment time
120. website directory
121. Website Map
122. page Click Ratio
123. Page stay time
124. Do you have any favorites?
125. Add/delete bookmarks
126. How can users leave and where to go
127. keywords used for searching and linking to pages
128. Website top-level domain name stay time
129. domain name registration time
130. formal cooperation websites
131. whether to purchase traffic
132. Temporary Link Analysis
133. Purchase Link
1) whether there is any contribution link on the page
2) whether a large number of inbound connections have been added in a short period of time
3) whether there is an inbound link on a highly pr-independent webpage
This is useful if you are not found or think of as cheating.
134. Ranking of superior webpages
135. Whether crawler spoofing exists
136. Domain Name Hijacking
137. Click Spoofing
138. Do not shut down or shut down when Google crawlers come.
139. The dead corner page of a large website