2012 SEO Focus on where

Search engine optimization has grown up. This year to see the SEO, gradually mature, seo more influential factors: the site structure, links (both internal and external) are placed in the focus. Some of the factors that affect search engine improvement and evolution evolve, including social forums that provide a better and more relevant user experience.

　I believe that SEO in 2012 will focus on three core trends and developments:

1, social impact search engine optimization.

2, mobile How to affect the development of SEO.

3. The growth of localized search and the change of people's search behavior.

　Social Impact Search Engine optimization

In Japan's five social media, for example, the use of these platforms has grown by a staggering 30% this year, according to comscore, while in South Korea it has grown by 10%. Facebook has grown by 150% in Japan only since January. Chiebukuro Yahoo (Japan Yahoo FAQ version), in Yahoo has the world's highest reach all markets-in Japan reached 40%. In South Korea, Naver's Knowledgein network is the second most popular portal site. Google in South Korea (29%), does not seek hegemony, but in Japan occupies 58% of the market share and growing. Therefore, the introduction of "Google +" on the market of course has an impact.

All these social developments will continue and may move faster in the 2012. But more importantly, social networking will start a successful SEO.

The site has good social signals that will get more and more engines to favor because they are more concerned about the higher relevance of social influence. In Japan, we begin to see the terms of the Facebook page competing in Google's rankings. In Korea, we see the Café (Naver's blog platform) and have more comments. These comments and favorite interactions will often become the Naver homepage preferred.

　How mobile affects the development of SEO

The continued rise in Japan and Korea and the use of smartphones will lead to a growing focus on mobile search engine optimization. The current smartphone in Japan is about 140,000 people (11% of the population). In Korea this number is slightly higher than 200,000 users (40% of the population). The mobile app market is surging in Japan and South Korea, and in Japan in the 2011, seeing more mobile products and new products, smartphone apps are constantly downloading and the market is getting bigger.

　Search behavior shifted to local

The main trends in SEO will be more focused on optimizing local search. In the United States, about 40% of inquiries this year have a local intent. In Japan, where Google searches for queries, their search for the region has increased by more than one times this year. South Korea's Naver map, the primary map and search queries on the local search platform also doubled, and in the past 12 months mobile phone use has surged and the market has been consistent.

Local search results are different user search results display pages, depending on the location of their IP address. Mobile phones, it is easier for Google to know the exact location of users and become a very targeted local search results. This is going to be a huge opportunity.

The article by Chongqing SEO Editor (http://www.seoread.org/post/seo-iportant.html), reprint, please indicate the original source.