2012 SEO Industry Survey Analysis

The two-year Network marketing Industry survey conference after 2010 again after the marketing arena, although the economic market in the past two years, but our industry seems to be thriving, but with the rapid development of the network marketing industry, so that SEO companies complaining that they can not find real marketing talent. So who is the marketing talent we really need to find, and how did they go against the trend in the recession? This survey will show you the changing world of internet marketing.

1, "typical" distribution of marketing staff

The purpose of this survey is to let people know what a typical internet marketer looks like in 2012.

　　

As can be seen from the chart above, the United States is a big part and female marketers are growing, from 20.6% in 2012 to 23% in 2012, but there is still a significant gender gap.

2. Proportion distribution of international marketing staff

2012 of the 65 countries surveyed cited the first 25 countries surveyed:

　　

We can see from the chart content that China's marketing ratio is very small.

3. Versatile vs. Expert

The demand for industrial development makes marketers tend to specialize, and in the 2012 survey, 47% of respondents said they would "stay broad" or "more broadly", while 39% would remain or become more professional. When interviewed about how much time they spend each day in research on various internet marketing strategies, their answers are staggering, for each strategy is 1-25% or less quarterly. Most internet marketers still wear more than one hat.

4, Service mix and demand

What do we do? What do we need? 92% of respondents have SEO services as part of their portfolio

　　

These are the top 5 service areas that respondents believe have grown in the past year.

　　

Top-ranking Services list with the greatest demand reduction, activity planning (67%), Offline marketing (51%), and PR (48%). Of course, it is important to note that our viewers are intensely focused on online marketing, so these reductions may be just the natural evolution of our industry.

　5, Network Marketing Training

Where do network marketers learn new ways of marketing, most of us still get our industrial education network, but according to the survey, 93% of the people choose online resources-blogs, websites, etc. 88% of the people through the practical experience of their own exploration, 64% of people self-taught, through reading a professional book slowly grasp and learn; 53% of people will choose to participate in a very enlightening Chinese, and more than half of the respondents have participated in a grand Network marketing meeting.

6, Network Marketing strategy priority distribution

Marketers will spend their time in their trenches more, in the 5 strategy of marketing, each person spends different time, but according to the survey to understand in their personal time, more than half of the time in the distribution of the strategy for, SEO (24%) page optimization (11%) Link building (10%) social Media Marketing (8%) Copy/blog/writing (6%).

7, marketing using tactics and content distribution

When SEO and social media marketing strength is quite, the marketing work actually spends the time in which aspect, the proportion how? (temporarily not want to use what kind of chart description, directly to the data indicated)

76% Society--Set up/Run a Facebook business page

74% ANALYSIS-analyze/track site speed and page load time

69% Competition-an opportunity to analyze a competitor's reverse link

64% competition-analyzing the content of competitors for inspiration/opportunity

64% Society--Build a Google + Business overview

63% Analysis-Analysis [do not provide] data in Google Analytics

59% Content-A new blog or a big investment in blogs

58% page--Use rel = ' spec ' to control duplicate content

57% ROI Analysis--using transformation tracking to improve ROI

55% seo--focus on local SEO: Google's place, local keyword target and so on.

Competitiveness analysis and analysis greatly impacted the top 10, and almost 60% of respondents used rel= "norms" over the past year.

　　8. Customer Report

This is an unavoidable fact that the customer's online marketing will not directly show the customer how much profit, if you do not tell them these reports, you will be very difficult to profit from online marketing. The majority of respondents (49%) were still reporting monthly, and the weekly report was not too far behind the second (32%). Quarterly (9%), daily (7%), and Annual (3%) reports are far behind.

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