30 Seo skills for integrated websites

For most it websites, search engines are definitely the main source of PV for websites every day, especially those technical resources (a large number of documents) websites. Therefore, it is particularly important to develop a series of policies for Seo.

Seo currently mainly starts from three aspects:

1. Link 2. Key 3. webpage

I. Seo-Link

Key points: Import and Export, content relevance between internal links and link pages

1. Do not place too many export links on the home page of the website. The maximum number of export links on all pages is 100.

2. Minimize the number of exchange links for websites, and control the number of exchange links for 5 to 6 high-quality websites ..

3. A simple formula for calculating the PR value of a page: Pr (A) = 0.15 + 0.85 (Pr (Ti)/C (Ti) +... + Pr (TN)/C (TN). For a reasonable reason, not all pages are linked to each other.

4. Ensure that the import and export links point to pages with high quality. For example, Pr> 4 Page ..

5. Make the source text in the import and internal links highly correlated with the content pointing to the page. Maintain the correlation between the two page content that are connected to each other, and avoid links to irrelevant pages as much as possible.

6. Pay attention to the position of the import link on the original page. Generally, the value relationship of the import link is:

In the navigation bar of the original page, choose original page content> advertisement> partner site.

7. create an HTML site map so that the links between all pages in the website and the site map point to no more than two layers of the page. it is best to set a site map link to less than 50. if there are too many links, you need to divide the Site diagram into several pages.

8. Try to increase the number of import links, for example, by sending a message in Del. icio. us or a blog or other places.

9. The ratio of Yahoo website deep link is controlled at more than 75%.

DLR = total backlinks-Number of backlinks to the top level of the websitex 100% total backlinks

10. Try to shorten the URL length, keep it within 65 letters, and the URL page level is within 2 layers.

11. Maintain the uniqueness of all page links on the website. Try not to point multiple URLs to the same page.

Ii. Seo-keywords

Key points: keyword selection, keyword location, keyword density

1. determine the total number of keywords contained in the website positioning content, usually several hundred. at the initial stage of channel construction, 10-20 key words and keywords derived from these words were selected as the first optimization objects.

2. Improve the possibility of Google double-listing. In particular, the core keywords on the final page of the article can be primarily one, accompanied by two or three derivatives.

3. Place important and prominent keywords on the front of the homepage as much as possible, and evenly distribute different keywords to each column page and list page.

4. Try to keep the keyword group to be optimized close to a Web page. (for example, to optimize Windows Vista SP1, try to keep windows and vista sp1 close to it ).

5. You can place keywords in the link of the page. (but the impact is decreasing)

6. It is recommended that the key keywords of each webpage be controlled within four, and the density of each keyword is between 2% and 8%. The total density of the core Keywords of the page is controlled at around 25%.

7. add keywords to title and description (keyword is said to be no longer followed by search engines). A maximum of three keywords can be placed in title, and a maximum of three to four keywords can be placed in description. Use keywords to make sentences, with 250 letters.

8. You can add a topic-related export link to the page to increase the keyword density. Try not to simply pile up a large number of duplicate keywords to increase the keyword density. For example, if the keyword is Windows Server 2003 or IIS, you can increase the keyword density by adding various types of articles related to Windows, Windows Server, IIS, and Windows 2003.

Iii. Seo-single-page optimization

Key points: webpage structure, webpage subject, webpage uniqueness, and webpage update

1. specify a single content topic for a webpage. Use the channel navigation (especially the homepage), place keywords in the webpage, and highlight the topic with the keywords of the channel import and export links.

2. the structure of each page of the website should be as simple and consistent as possible, which helps search engines understand the channel. it is best to keep the size of webpage files within kb, and compress the volume of images in the webpage as much as possible so that the search engine can read and increase the loading speed;

3. Do not easily make redirection, framework, and other page processing methods unfriendly to search engines.

4. The title text length (title) should be less than 40-60 letters, and the keywords should be placed in the title to highlight the topic.

5. Place keywords in the webpage file name as much as possible. The image name and image Replace text make them easier to be understood by search engines.

6. Highlight the topic through the description of the title and Description between pages.

7. highlight the subject to be expressed on the webpage using bold, italic, and big font keywords and text segment titles.

8. You can use keywords in the title of the article, the position of the body, the prominent way, and the frequency of appearance to reflect the uniqueness of the page.

9. Add a part of the public content similar to the external content. (Yahoo will view the similarity of the links exported from similar pages. Google will create an "Information fingerprint" for the webpage content segment ".)

10. Try not to have a large number of identical or similar content pages in a channel. The content of the final page of the article should not be too short.

11. The content of website columns is updated regularly, and the final page of the article is updated through comments and other forms.