360 and Google to cooperate with the domestic search industry wind and rain desire to

The recent 360 commercialization process has officially started, and its best partner is the Google that will have withdrawn from China. Just in September 2012, 360 Mister Zhou Hongyi once declared that 360 of the commercialization of the search would work with foreign companies. In fact, at that time, people for 360 of business partners have long been guessing sorta, because the foreign search business has done the most successful is Google.

Everyone knows that more than 90% of Google's revenue comes from its search ads. So for 360来 said Google in the search engine this is definitely the first choice.

　　China's search market is one of Google's biggest failings

Google is the world's largest search service provider, and China has the world's largest market for search services, but also the most potential. Once Google can occupy China's search market, its search dominance will not be shaken by Google.

But sadly, Google's ambition to enter China's search market and prepare to do so is being defeated by many of its local search providers, including Baidu. Subsequently, Google search, Google Maps and other business market share is gradually declining. Eventually they had to move their servers out of China and then shut down a series of Google services in China.

Google is a very ambitious company, and in Google's history, there are few defeats. This time, however, Google has suffered a defeat in China's market, which is a disgrace to Google, and Google will never rest.

　Google wants to borrow 360 for a comeback

Google has temporarily launched China, but that does not stop Google from continuing to expand, even though Google still covets the Chinese market for its fat. So there is also a divergence of views as to whether Google is really out of China. Ding, chief editor of the Speed net, has said that Google has never left. Since then Google has registered Google, China, AdSense, China, Nexus, China and other 18 ". China" domain name, covering many of its products.

After exiting China, Google is like a potential water giant, and has been waiting patiently for a comeback. And the rise of the domestic 360 search has given Google a once-in-a-lifetime opportunity. Google may seize this rare opportunity to make a fist.

360 of the rise of the search for the domestic search industry has played a certain subversive role, the original 360 search in a few days to rob more than 10% of the search share, to become after Baidu's second largest search engine. 360 Though it is dictionary, it is only a newborn calf. There are a lot of deficiencies in search, especially in the search for commercialization of the less successful experience.

360 at the beginning of the line, Zhou Hongyi has said that 360 of the commercialization of the search to cooperate with foreign companies, and this foreign company refers to the nature of the search for the giant alligator Google. So, 360 of the commercial cooperation with Google has already been premeditated good. 360 The reason for the original choice of Google cooperation with foreign countries mainly for two reasons:

First, the domestic including Baidu and other search engines, although with advertising experience, but with 360 are competitors.

Second, 360 once said to do a clean search engine, and Baidu's business search has been criticized, 360 to subvert is Baidu's original advertising model, so it is not going to learn. Google, on the other, became the 360 first choice.

　There will be another storm in the domestic search industry

Google's collaboration with 360 is based on the common interests of both sides. 360 has no good experience in search commercialization and Google is able to help 360. Google, on the other hand, has a 360 potential to search the market in China. Can say 360 future rapid development must be inseparable from Google's top power support, and Google in China's layout can not be separated from 360.

Once the two sides reached a cooperative relationship, then the impact on Baidu in the domestic market can be imagined. Before, light by 3,601 dare to take food from Baidu Mouth, now have Google this powerful backstage, then 360 will be more rampant. I believe that in the domestic search industry will be staged a search war.

Baidu previously had to deal with only 360 and several other small search enterprises in the country, but now joined the Google this giant crocodile in the back GE dozen cows, I do not know how Baidu next to deal with.

This article author Song Congming the original content by the simple shopping Net: http://www.jian123.com reorganization A5 First reprint please specify, thanks.