9 Search engine Optimization (SEO) Best practices

As a web designer, is it important to search engine optimization? We know that web design is to turn the screen into a pleasant aesthetic, more intuitive to identify information. It's also a way of communicating ideas between people, and that's how things have been evolving.

1. Website structure

For search engine optimization, the structure of the website is one of the most important factors. The site structure is all about how your pages are linked together. Search engine crawlers based on how it's set up to determine the value of your site. File hierarchies and site maps play a critical role regardless of whether or not to get high rank.

If you want to be found by the vast number of users looking for your relevant keywords, your site needs a logical layout, easy to crawl faster. Keep in mind that if a robot is happy, everyone will be happy.

2. Easy navigation

For SEO interested in Web designer, navigation must be the top priority of any. For navigation, light is better. With a shallow architecture, users can access any page in a few links as much as possible. This also refers back to the site's architecture. When it comes to navigation, don't try to reinvent the wheel. Make it simple, make it short-circuited (eight options or less), and make it available.

3. Meta description

Even if you are unfamiliar with the term, you certainly know what it is. The meta description provides a small snippet of what your page is about. A meta description will be available on each page of your site. These descriptions are 160 characters or less. Meta description is a great opportunity for you to attract visitors to click on your link. This is also a way to get noticed by your keywords, as Google scans and highlights in your meta description users search for keywords.

4. Content

Search engines like content more articles, of course, the best is original. If you have a blog (I highly recommend), it is important to take into account the process that will bring value to your site content time. If you are not a writer and a designer, you can find someone to help you.

5. Picture optimization

If you don't take the time to name your pictures, you lose valuable SEO. Think about how great it would be to rename the image according to what it is-for example smithers-web-design-mock-up.jpg. Not only do you clearly explain what images are displayed, you also maximize your keywords.

6. Optimize URLs

When it comes to connectors, make sure you optimize your URLs with the compound surname keyword. For example, if your blog post is about white hat SEO, your URL should be www.yoursite.com/white-hat-seo. Please remember your target keyword and use it in the title of your blog post as well as the URL of your blog post. This is another way to optimize your site.

7. Absolute path of the inner chain

This technique, though simple but useful, has two types of connections:

• Absolute path: For example, <a href= "www.yoursite.com" >
• Relative path: For example, <a href= "/home.html" >

If you are using a relative path, it is recommended that you change to an absolute path because you can reduce the server's response time.

8. Website speed

Research shows that if a website is loaded for more than 3 seconds, 40% of visitors will give up. So, even if your site has a cool design, what's the use if the new visitors are almost halfway around looking at it?

Slow speed also has a negative impact on search engine optimization. Since 2010, Google has made it clear that loading speed is one of the ways they can determine your page rankings. Although we are not what search engine bots evaluate the speed, but we know it is very important to have a logical back end for the site structure optimization.

9. A rich fragment

Like a meta description, a rich fragment is displayed on the search results page. When you search for "Samsung Top Load Washer," you will notice that some websites offer ratings, visits and prices. This information is provided to the search engine, which increases your search traffic, because it is more likely to attract attention. In addition to these fragments, an exciting option includes product pictures or videos as part of marketing in the search engine results page. You can make use of visual merchandising by adjusting your meta description to have a rich fragment.

9 Search engine Optimization (SEO) Best practices