A SEO growth experience and the challenges of SEO

The recent hundred fan "SEO" The word, make me go around the forum, look at the blog, to find the promotion of the significance of the site to promote methods; The reason is very simple, I was sales, originally sold 3721 network real name, 3721 "married" and then "remarried" after, turn to do the website, with "Go single" Do Baidu bid, who knows Baidu hung up, All the agents to kill; The web site does not bring customers to customers, so continue to do something?

SEO, oh, from that time is probably 2003, start to understand something, change the site's label, you can get the ranking of the rise, from that time, as long as the site is to do the customer, are trying to do, at that time do not understand the so-called "keyword density" "link strategy" "SEO Layout" "Supplementary materials" those things , more do not know the white or black seo. It's funny how a sales person might be a little far away talking about it. Working relationship, such a situation lasted more than a year, in this more than a year I just help customers do website construction and operation planning, charging network promotion program, the only is not SEO.

05-06 years of curiosity driven, and constantly to understand, oh, as long as SEO-related articles are to see, and is careful to see, also take the customer's site to do the experiment, do not charge customers a fee. The company doesn't know either. Slowly found a lot, and now has become a spot stone site regulars. Company Mister Understand I understand a little of these seo, I do not know how he is, ask and I see customers, talk about, and really signed some orders back to me to do. To later I also do not clean or black also according to the request to make a few, also found some good problems, such as white to take the title of the SEO, cheating Ah, seal the station, punishment, was peer black and so on, can be described as n more negative, n more. Oh is ignorant, fortunately now those rankings still. Also in my work is the exhibition turned to talk about customers and SEO between, a word tired.

Summed up is the SEO is a few points:

1, an SEO does not face the market, not to face the customer, not to sign, is never feel the Chinese 35 million of small and medium-sized enterprises in the mind of the boss of the network's understanding and changes. Maybe we are not very good, customers are mostly small and medium-sized enterprises. In fact, no matter how bad you have the technology, meet with customers will be seen, that this also tells us SEO can be built behind the "car" talk about my technology? I believe that can build Seoer forum, engage in professional blog make good, will sell themselves, promote the concept of SEO, so famous for making money. Of course, SEO does not have to see customers, but learn seo, focus on SEO, you for what? Business? Get the rankings? Flow? Boss arrangement? Career direction? Hobby? Or is it something else? SEO to now I think he is just a service, a lot of my contact with the business owners also think so, there is no value, how much value varies from person to person, this is what I want to express, SEO is facing the first challenge is that you think SEO value orientation and seoer understanding.

2, we have seen very seoer very successful, heart-born envy, there is a desire, but we do not understand why they do well, make money, and then an order how much money, and so on, many times they have a mysterious feeling. So according to my personal understanding, they are optimistic, they have a lot of skills, such as planning ability, marketing knowledge, data analysis ability, public relations ability, to the Internet unique insights, but often found that SEO is only part of it. I'm not a technology, I do not know how seoer technology will look at this problem, but I think I must clarify a concept, narrowly speaking, SEO is just a skill, not called technology, can be SEO this skill combined with some of their own expertise to produce a good reflection and impact of the side can be called technology, Many people are not developed because of their skills, but others are developed because they have their own proprietary technology and not just skills. This is what I want to say 2nd, the challenge of SEO is to be able to maintain not too high or not infatuated to look at SEO, but can be combined with their own ability environment and so on factors, create also benefit or better improve productivity.

3, I have been thinking SEO this word is too good, we are concerned about every day, every day to talk about the layout of a Web page, optimization, labels, how much better and so on, it can be said that the same relevant research are concerned; but maybe I was a little strange, often saw the mouse thought of the cat; This is the 3rd challenge I want to express, Now the seoer, think about it, if you study and optimize our lives as you would to study and optimize the Web page, you will be much better and more successful, and you may not understand this phrase, simply, for example, to study the optimization of our language art like a Web page, Optimize our interpersonal relationships, optimize our character, optimize our behavior, optimize our ability, optimize the impression of the people around us, optimize the relationship between their work and family and so on .... Oh, as long as you optimize the same, is not better than the optimization of the page to live more exciting more happy more achievements? The best thing to do is to see what you need most.

4, SEO site search rankings VS search bidding, advertising

In my experience, the customer's subconscious is very few know not to give Baidu, Google Money can be the site related keywords to do to find them, and make business, even if there is also has to have a certain influential site, rely on the site for a living company, a station, After all, these are still a minority. According to statistics, China now has about 35 million of small and medium-sized enterprises, to 2012 is the next 5 years, China's SMEs will reach 50 million, further said that SMEs accounted for more than 86% of the overall enterprise. So as SEO you and I, can help how many such enterprises to solve the problem of network marketing? Some days ago I learned that the SEO industry relatively nb of people, they are more for more advertising budget companies, Web services, revenue is considerable. For this point is the company's recognition of the SEO signal, but also only the exception, because many small and medium-sized enterprises. Here we should know that the biggest market is China's small and medium-sized enterprises, then the boss of these companies to the ads according to my summary is to achieve fast, stable ranking, low cost (because in their awareness of the Internet advertising representative is the unit sense of cheap); there's a question here. 5000-6000 want you to put a few keywords into the mainstream of the engine top ten orders, will you answer it? For many people out of the doubt about SEO, then in the prospective customers choose SEO and search bidding, the price is 5000-6000 yuan range, you will have the confidence to accept it? That's the challenge. Of course this is not the top of most SEO, but there will be this process.

5, SEO and disorderly market.

SEO does not have the standard in the country, the authority is very few, also did not form the industry. Then, in many warm-blooded people are studying even as a profession, the face of all kinds of fierce competition, especially price competition, black hat means such as distorted SEO understanding and other unhealthy market, challenge your justice, challenge your determination, faith and morals. Perhaps in terms of business this is superfluous, but for a SEO practitioners who have not been on the idea of decent SEO class, then go down the confidence and look at the future of SEO? These words I think SEO duddy or recruits should be filtered in the brain.

6, SEO and network entrepreneurship

For most of the Internet awareness and determined to start the young people, the application of the Internet is inevitable, on the choice of network entrepreneurship, SEO can help how many success? There are people on the Internet to write a good site, to do a successful website, just start to forget the search engine, forget the flow statistics, focus on improving user experience. This is to stand on the establishment of independent business website I agree with the practice of not quick success. But I believe that the SEO group, there are many for others to provide services, there will be a lot of customers, can forget the search engine can not improve efficiency? No matter what, since it is a SEO then here's the challenge is you choose white hat of the protracted war or black hat guerrilla warfare.