A website long-term development needs to do what SEO work

SEO optimization has become an indispensable marketing strategy in the Internet industry and the highest cost of a marketing tool, it can make its industry quickly change the market, can quickly increase attention to the crowd, to achieve an increase more people can focus on this information for one purpose. Believe that a lot of seoer are aware of, SEO optimization It involves the face is very wide, it needs to continue to pay, constantly to improve. Because we all know that with the search engine every time the update, the algorithm will have some changes, those after our successful optimization of the site may be after the search engine update ranked decline or even disappear. However, today I share with you is a site for a long time and not afraid of the search engine algorithm to change some SEO optimization work, I hope to help you webmaster.

　(a) The correct planning and implementation of the website.

Whatever you do, you need to have the right plan, and so is the website. So in the early stage we need to properly combine the needs of their own website to plan for the future site in search engine optimization to lay a good foundation work, and to their own website set reasonable goals. Because only in this way we can better focus on our site's industry and related to some keyword rankings. So that it can be better analyzed, such as the popularity of the website brand, as well as some descriptions of related products, categories and so on a series of work. In addition, we do in the design of the website must be as far as possible to make our website static, otherwise it is not conducive to search engine spiders crawling, it is difficult to get a good ranking, and we also need a reasonable structure of the site inside the link point has been density, because of the weight of our site is also very important. After all, a Web site is made up of one page. Of course have to mention is the site map, it will be better to let spiders crawl our site, grab the most innovative content, but also better user-friendly, so do map optimization is also a key part of Oh!

　(ii) sharing of published articles of high quality.

As the search engine algorithm continues to improve, we can find spiders more and more focus on the original content, by its previous major update, the site page is more difficult to include. So we want a long-term development of the site, high-quality content is undoubtedly in the site SEO optimization of the whole strategy is to occupy a very important part. There is also a good layout and high-quality original content, when the spider crawling will be very good to crawl and quickly feedback to the search engine database, and give a favorable comment, so we can get a better than the general article on a lot of rankings. In addition, we can also use a number of platforms, such as blogs, questions and answers, forums and so on to publish some articles related to the content, and to point to, so that spiders repeatedly crawl this page, give us the weight of the page, then the ranking will naturally be better, and these promotion can also bring us a part of the flow, is said to be the best From this point also more explained the "Content for the king, outside the chain for the Emperor" SEO wisdom Ah.

　Three SEO work requires constant innovation.

Every web site, I believe that the same as the author want to gain benefits, want to gain benefits, the site must have rankings, only in this way we have users, can bring benefits to us. And we also know that in today's increasingly competitive network platform, the importance of the search engine is irreplaceable, it has become a search for people rely on things, so SEO optimization work is necessary to do a good job. And with the continuous improvement of search engine algorithm, our SEO optimization program is also need to continue to improve and innovate, otherwise, in our maintenance of the same SEO optimization work, the opponent site has begun to use the latest and most reasonable SEO optimization program, will soon surpass our ranking, To our benefit undoubtedly brings certain influence, therefore says to observe the search engine algorithm as well as the opponent site optimization plan, thus better consummates our SEO optimization plan is also very important. So in addition to day-to-day maintenance and optimization of the update, or we need to enrich themselves, only in this way our site will be better development, there is a broader market and user groups.

　(iv) Regular testing and feedback site information.

In addition to our daily to do basic maintenance and optimization work, we also have to regularly for our site testing, according to our site itself and in the search engine overall performance, to give a certain rating, whether to achieve the desired effect of our expectations, If not, how can we better to achieve the effect. As the author of the site www.qqyjx.com very much attention to this piece, and the author also attaches great importance to feedback information this piece, so that the rapid understanding of the deficiencies of the site, as well as some feedback from users, so that our site has a better market for further development. The following author mainly for testing, feedback these two parts made a simple summary.

　Testing work:

1, regular use of some tools to detect the site, see whether the site is hung black chain, there is dead chain, links and other testing work.

2, regularly to the server to view the site log files, to see whether the spider crawling normal, and whether there are other unusual sites.

3, when we found some abnormal situation, timely analysis of the problem, to carry out the most reasonable solution to implement.

　Feedback work:

1, keyword ranking feedback, can be divided into the site's main keywords ranking situation, there are some of us do long tail keyword rankings.

2, the website operation situation Feedback, may divide from our website The collection quantity, the reverse link as well as the export link, but also has the website weight, the PR as well as the world rank to carry on the analysis feedback, these are may use some webmaster tools to inquire out.

3, the site order feedback, for the site's order routing, as well as the number of orders, order conversion rate to carry out the summary feedback, so better to improve, so that we can bring greater benefits.

This article by QQ Artistic Conception Xuan Stationmaster original share, reprint please specify! Thank you!