A large network company internal SEO training content of the site three elements

Today as a friendship company representative, fortunate enough to participate in a network company's internal training, feeling very much, special to the pen to express. SEO has been no orthodox norms, everyone is just according to their own experience to explore, to find that, over time, as a result of today's SEO training to do textbooks, one after another, so many conclusions became a famous SEO industry, the predecessors are happy to believe in this, before this, very ashamed, I am the incumbent of a company network director, some of the findings are also very strong belief, and did not go to practice, to prove its correctness, not to mention innovation.

Back to the point, the afternoon company Mister said a number of network companies have an SEO conference held, please I must attend, came to the meeting, there have been several Internet company executives sit and talk. Later learned that, called the exchange, many for one of the company's internal training, the company in the industry does have a lot of extraordinary places, before the boss has been a meeting to compare them. Today, we finally have a chance to communicate with each other face-to-face.

At the outset, as a lecturer in its corporate training, I am surprised that a young man, who looks like a high school student, is now really a young people's world, if not finished knowing he is I often participate in the lead group founder ancestors, I really doubt this company is not deliberately snub.

He took the stage, first from the domain name to the space of choice, detailed introduction of some noteworthy places, here I will not say more, I believe that we are more familiar with this. Then he went deep into the site optimization, due to the time, I would like to outline today a small part of his talk today-the site three elements.

Site Title

For the site title, he introduced a precision matching and fuzzy matching two concepts, before this, I have not heard of this concept, ignorant.

what is a precise match?

As an example:

For example, to do "cloud seo" this keyword, we assume that the word competition heat is very intense.

So in the site title settings, how to more than competitors have advantages, usually, like the following settings:

Cloud Seo_ Cloud seo Learning _ Cloud seo Training _ more about Cloud seo extension long tail word-company name

So set the title in the industry ratio of 90%, of course, this title set we can not say he is wrong, but if the uncontrolled accumulation of keywords in the title, it must be wrong. I will explain this in detail below before I leave the question first.

Let's first imagine that the competitor did not stack the keywords in the title, that according to the above title set, the site in the title of the advantage relative still very dominant. So how do we go beyond this headline? Here, we will introduce the concept of accurate matching. In other words, the title of our website is set like the following, it will be more advantageous than the competitor.

　Cloud SEO

So, is the exact match. You know, home page, for search engines, unless the domain name has been closed before the small black House, not included is almost impossible, and the pages are not necessarily. Let's take a look at the weight distribution of search engine titles in the site:

In the site title, we assume that the search engine gave 100-point mechanism, then the title of the first keyword accounted for hundred 70%, the second keyword accounted for 20%, the third point 10%, and so on, the third after the key words can hardly be divided into weights. Therefore, in the exact matching of the title of the method, the title of the keyword can be fully 100% of the weight value.

Visible, the more keywords, the more the weight will be dispersed and unable to concentrate. Of course, a site rarely has only one keyword, so the exact matching is only in a certain ideal state settings, more performance in the competition is very fierce keyword title settings.

What is a fuzzy match?

Here's an example:

Also do the word "cloud seo", then under the title Fuzzy matching settings like the following setting:

One: Cloud Seo_ Cloud seo Learning _ Cloud seo Training _ more about Cloud seo extension long tail word-company name

Two: Cloud seo_ Cloud Learning _seo Training _ more about Cloud seo extension long tail word-company name

As you can see here, the first example of a precise match is the fuzzy matching method. We can find that the site title fuzzy matching more reflected in the word segmentation technology, and this setting in the current is the most popular and introduced.

In this setting, we should pay attention to the principle of whether the Title keyword stack is excessive:

One: Two words of keywords in the site title settings, then I suggest not to let this keyword appear more than five times. such as "ancestors".

Key word is two words, then the title can be: Ancestors 1_ ancestors 2_ ancestors 3_ Ancestors 4_ Ancestors 5-brand words. Of course, I am here just to illustrate the best not to more than 5 times, not to say that the title should be set as above, suggest that the main keyword appears 2-3 times.

Two: Three words of keywords in the site title settings, then we'd better not let this keyword appear more than four times.

Three: Four words of keywords in the site title settings, then we'd better not let this keyword appear more than three times.

We want to understand that the title in the keyword row does occupy a certain proportion, but the keyword ranking factor is multifaceted, so rely on stacking keywords is no use, on the contrary, will bring negative effects, excessive accumulation, causing K station is also common things.

The above title set the SME station can refer to, but the future of the title will be converted to a sentence (attractive, unique, with a certain comedy or borrow a famous saying, advertising, network popular language).

such as embarrassing encyclopedia title:

8 hours of the most embarrassing thing:: Embarrassing Encyclopedia:: Happy Decompression healthy life

Of course, this title for the current SME station is obviously unrealistic, this type of title is more suitable for brand-building, such sites are more focused on the user experience, rather than the current small and medium-sized enterprises stand running the keyword ranking and deliberately set. The pursuit of nature, combined with users, to create first-class site title.

And for the current popular black hat means to set up, the ancestors uncovered how the garbage site, the title of an article. Understand the people will understand, here does not explain, I record the significance is to lead everyone into the right path.

Key Words

He has only one word on the key words, this is no use of rankings, now the only use is to combine webmaster tools to search keywords rankings. He's got one of those words.

website Description

He said that the role of Web site description is slowly weakening, many people see the site description of the increase in the number of red, mistakenly think that the rankings can play a greater role, in fact, this is into a misunderstanding. This is a very wrong idea.

And for this understanding, there are two kinds of people:

The first kind of people think that can appear in the search panel, the search engine to give rankings, it accounted for the proportion must be very large, so he was very far-fetched to accumulate the key words.

The second kind of person is to see the competitor's website description contains a lot of keywords, plus more red than himself, so he thought his description also forced to insert some keywords.

The description of the site is weakened, but there is no denying that it can help the rankings, and all you have to do is make it the most effective. Concise, this is the best interpretation of the site description, of course, you can around the key words to create, description, the key words appear one or two times, many times, now, and can not bring you rankings. The point you need to make is to shift your focus to whether your site describes how you can attract users and make them feel that your site is different and unique. This is the focus of the description, but also its biggest role.

In addition, he also explained how to set up the description of the site, in addition to the basic settings and some restrictions, he also stressed that many people say that search engines automatically intercept the description of the site, do not accept the description of their own settings, this is because in the first part of the description you are in the description of So in the first sentence of the description must be a complete sentence, avoid the use of symbols separated. If you want to prevent the search engine forced interception, it will be in the first page of text over 20 words in the content of add some of the keywords you want to display.

For the three elements of the site, he also said a very novel, the first heard, is about the three elements of the position relationship. Generally speaking, the site of the three elements of the location of the relationship is: site title--Site keywords--site description

And he has to use the following two kinds of position relationship:

1, the site title--Site Description--Site keywords

2, the site description--site title--Site keywords

In particular, he said the second, I feel a bit incredible, but on the other thought, this thinking is really too strong, at least I did not think that the best content of the first

One presents to the search engine to get a better friendliness. Okay, let's just recap here today, in the following time, I will continue to share about this training he this more alternative but very strong methods, because he is a very love to help others in the group, I think he will not mind I do so, and SEO needs to share, will have progress.

Finally incidentally with a Web site (kinmen sorghum wine www.jinjiupf.com), I hope to reprint the webmaster Plus, thank you!

Note: Many references in the text to the contents of the documents presented by the ancestors hereby declare.