A Seo evaluation report for a website

I. Overall website layout structure.
Websites use traditional HTML 4 Structured code. A large amount of redundant and useless junk code can cause search engines to capture analysis webpages. The use of XHTML to design websites is recommended by SEO. First, you can streamline a large amount of code to improve user access speed and search engine crawling and analysis efficiency. Secondly, many of the XHTML-Standard Code and elements are favored by search engines. For example, for <strong> and <B>, search engines prefer the former, <strong>, H1, H2, H3, H4, H5, h6, ALT, title, and other elements are components of SEO.

How to change the version?
1. Reasonable page layout.We recommend that you use the XHTML standard during website revision to achieve better Div + CSS, but you can use the full Div + CSS to reconstruct the website. A website that complies with Seo specifications should be carefully designed and reasonably distributed in terms of its title, navigation, menus, links, content, and other elements, in this way, the search engine is guided to capture and analyze keywords without affecting the keyword density. The code that is conducive to highlighting keywords should be placed at the front of the webpage code, so that the search engine can analyze important content on the page in a timely manner.

2. Simplified webpage code.Why Does Seo recommend the XHTML standard, or why Div + CSS in search engine optimization can improve the search engine ranking, because Div + CSS can greatly streamline Page code, remove the design part and place it in an independent style file. Only text information is stored in the HTML file. In this way, the search engine can more effectively search for the actual content of the webpage and obtain a higher weight.

3. CSS and page are separated.There are many websites that place part of CSS in the page code during design. This strictly does not comply with W3C XHTML specifications and is not conducive to search engine crawling and analysis, reduced the page's friendliness to search engines. The actual method is to encapsulate CSS scripts in an external .css file, in

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4. Use of flash and images.Seo often says that you should avoid using flash and images on pages as much as possible, because the text contained in flash and Images cannot be captured by search engines, although Google claims to be able to capture Flash content. However, in my opinion, the text that can be captured is only a part. There are still images. Currently, no search engine can recognize text in images. Therefore, when the web page is revised, do not use flash and images in navigation and links, because the use of flash and images in navigation and links will greatly affect the crawling of search engines. At the same time, if Flash and images contain keywords, it is a loss for search engine optimization. Of course, we should not blindly reject the use of flash and images. In the website revision, the use of flash and images in some useless texts can increase the density of keywords and streamline the content.

6. JavaScript and IFRAME.During the revision, try to avoid using a large amount of JavaScript to implement special page effects, such as navigation drop-down menus, text effects, and mouse effects. This JavaScript special effect brings about a lot of junk code. For the drop-down menu using JavaScript, it also greatly affects the crawling of search engines. At the same time, try to avoid using the framework IFRAME. Using IFRAME to split a page into several pages will greatly reduce the friendliness of the search engine, and the keyword density will also decrease. However, if Javascript and IFRAME are used properly, it is very helpful. During the revision, JavaScript and IFRAME can be reasonably used to isolate useless code and text information. The specific method is to separate JavaScript from the page and retrieve it from other places.

7. Reasonable Use of tags. H1, H2, H3, H4 and other tags can take a certain weight in the search engine ranking. In the revision, you can use the H1 tag for the website title, other key parts, such as column names and navigation that contain keywords, can reasonably use H2, H3, H4, and other labels. Avoid accumulation during use. If labels such as H1 and H2 flood, the role in ranking will be greatly reduced.

Ii. Questions about homepage URL redirection
The home page uses 302 redirection, Which is redirected from the http://www.xxx.com to http://www.xxx.com/xxx.html. In this way, the ranking in the search engine is a loss. Even if the website has a large number of external links, it is not delivered to http://www.xxx.com/xxx.html. The best practice is to use the http://www.xxx.com directly on the homepage without redirecting to http://www.xxx.com/xxx.html. You can also use 301 redirection to redirect the http://www.xxx.com to http://www.xxx.com/xxx.html, which has a greater effect on the Google, but has a greater impact on a hundred degrees.

Glossary:302 redirection (302 redirect) represents a temporary transfer (temporarily moved). 302 redirection was used by many black hat SEO for cheating in the past two years. Later, the search engine increased its efforts to crack 302 redirection cheating, even if the website is not cheating objectively, it is easy to be misjudged by search engines and punished for cheating. For Google, 301 redirection can pass the prvalue of the page, which is helpful for stable page ranking. for Baidu, although 301 redirection is not helpful for ranking, but it is also a friendly redirection method.

3. Homepage header information.
The keywords part of the content is "novels, romance novels, and fantasy novels". This content is too simple and there is room for expansion. It can be expanded to 6-8 keywords, such as "novels, romance novels, fantasy novels, novel reading, online novels, magic, campus, and Xianxia.
There is also room for expansion in the description part, which should not contain too many words, but should not be too small. It can be added as a description of-words, and the description should be a description of keywords or pages, to describe the key words or the page topic, the keywords must be reasonably distributed during the description, and a large number of keywords should not be accumulated.

3. A large number of dynamic URLs.
The website uses a large number of dynamic URLs.
Such as (http://www.xxx.com/List.do? Action = bookforumtopics & bid = XXXX). Dynamic URLs are not conducive to search engine indexing. Search engines prefer static URLs because dynamic URLs make it difficult to search engine indexing, this greatly increases the workload for search engines to capture analysis pages. Although the search engine is a machine, if the search engine encounters a large number of unfriendly factors in the crawling mechanism of the search engine, this causes the search engine to stop crawling.
If the background of the program cannot change the dynamic URL to the HTML generation method, or because some pages are highly updated, generating HTML continuously will increase the server load, you can use the URL rewrite (rewrite) to implement topiclist without modifying the program. do? Action = bookforumtopics & bid = XXXX is mapped to the format of book/xxxx.html. Although rewrite will also add a certain burden to the server, this effect is almost negligible as opposed to non-stop HTML generation.

4. Title = "and ALT = "".
The text links and images of the website do not use the title = "" and ALT = "" Annotations. In the search engine algorithm, although the proportion of ALT to the title attribute is not large, but why does the stream become a river? Therefore, filling in the title comment and image comment of the link text with related keywords is the basic skill of SEO. We recommend that you fill the alt and title attributes with related keywords. Remember that they are related keywords, rather than deliberately accumulating them for keywords. Use of the link for example: <a href = http://www.xxx.com/book/xxx.html Title = "King of turbidity"> king of turbidity </a>; use of the image for example: .

5. Javascript makes search engine crawling difficult.
1. on the homepage of the website, I noticed that the link adopts the Javascript format. for search engines, the link in Javascript is as follows: <a href = "javascript: viewnews (news [1]. ID); "Print (showstring (news [1]. title, 20)>;, does not analyze the actual link address in Javascript. If this part is not necessary to be crawled by the search engine, you can even use it, this increases the proportion of keywords in the website and increases the relevance. However, it is better to change it to JS external call as described below. If you want to be crawled by a search engine or contain keywords, you should cancel the Javascript link.

2. The homepage uses a large number of JavaScript special effects and the code of the entire homepage is randomly distributed. This is a big taboo for Seo, because it greatly increases the difficulty of Search Engine analysis, it is not conducive to improving the ranking of websites. We recommend that you cancel a large number of JavaScript special effects. For JavaScript special effects that must be used, we recommend that you encapsulate the content in Javascript in a JS file and change it to an external call method.

6. Problems on other pages:
1. Title Order of the Content Page.
The Title Order of the website content page is currently: title-Volume X-Chapter name content-site name, which does not comply with users' search engine performance behavior and search engine ranking rules. In terms of the search engine ranking principle, the title sequence should be: Chapter name content-Volume X-title-site name. If the title can be: content-Chapter-Volume X-title-website name is better.

2. keywords and description on the Content Page.
We recommend that you change the keywords format to "content title, title, and Chapter.
We recommend that you change the description format to "(all except the website name of the title) read online: (the first 150 words of the body are intercepted.

3. Spam code on the Content Page.
First, we recommend that you place the image style JavaScript at the top of the page at the bottom of the page code, or change it to JS external call;
Second, change the user's selection of the background, text, size, line spacing, and other parts to JS external calls;
Again, change the title of the text above the body from <TD> body title </TD> to

4. Key words and description on the title page (work page.
Keywords is recommended to be changed to the format of "title, title, and online title", for example, "Qimen pharmacopoeia, Qimen pharmacopoeia, and online Qimen Pharmacopoeia"
It is recommended to change the description to "online reading of the latest chapter of the title. Title + Description: (extract the first 150 words ). Title + Author: "format, such as" online reading of the latest chapter in Qimen pharmacopoeia. Brief Introduction to Qimen pharmacopoeia: du Xiaofeng, an ordinary down-to-earth teenager, accidentally got the Taoist treasure-zhenwuyuan Sutra, and his fate has undergone a complete change from now on, will be doomed to no longer ordinary, his path, will be with glory, dangerous. Author of Qimen pharmacopoeia: Six ".

5. other title pages (Work pages.
First, we recommend that you change the content such as "Total clicks: And this month CLICK:" To JS external calls.
Next, we recommend that you add alt comments to the picture on the left side of the Work Description and name it the name of the title.
Again, we recommend that you change the content of the "important tips" section to JS external calls to improve the relevance of keywords.
Fourth, we recommend that you change the title to the H1 tag.

7. Page issues that can be viewed only after logon.
According to the crawling principle of the search engine, the search engine crawls pages and captures links in pages as visitors. If a page is configured with a limit that can be viewed only after logon, the search engine cannot capture the content of the page. It is recommended that you make a choice in this respect, while maintaining the search engine's indexing and ranking, it can also increase the revenue.

8. Link construction.
Links account for a considerable proportion in the search engine ranking. To improve the search engine ranking, in addition to optimizing the Website, you must also do a good job of linking.
Link construction can be divided into internal chain construction and external chain construction, both of which cannot be ignored. While building external links, you cannot ignore the construction of internal links. The internal link construction mainly finds matching keywords on the page, and then reversely links to the relevant page. For example, the URL of "Falling flowers in May" is
Bytes. When using the internal link policy, do not point all the keywords to the homepage. Only popular keywords on the homepage should be reversely linked to the homepage.

In the construction of external links, pay attention to the quality of links, try to find high-quality links, and check whether a website has high-quality links, you can view the PR value of the website, the number of records recorded in the search engine, and the ranking information. Try to Exchange Homepage links with the other Party, mainly text links. The text must contain keywords to avoid JavaScript-based links and jump links. In the construction of links, we must stick to it and add a certain number of links every day.

9. Open Directory logon.
Dmoz is the most well-known. It is recommended that you log on to dmoz, Yahoo, hao123, 265, and other websites as much as possible to increase the weight of your website in the search engine.