A5 Marketing: New meaning of the new era of internet to give SEO

Guide: "SEO more and more complex, 10 years ago, SEO from the page accumulation of keywords into the chain of construction, and now the SEO from the chain into brand, user experience, socialization. "The above quotes from Zac's insights into the new era of SEO.

New media, mobile interconnection, it technology, digital technology, the latest development, leading the internet to carry out a new era. The major search engines for the benign development of the Internet, the search optimization requirements are increasingly stringent, frequent updates to get search algorithm so that webmaster complain constantly, the rapid development of the internet era, and give SEO new meaning.

The outer chain means high weights

When the search engine first appeared, to determine the relevance of the page and keywords, mainly on the page of the META tags, keyword tags, h tags, such as the main, according to this correlation to judge the weight of the site, as long as the site on the page can repeatedly appear related keywords, and can get the corresponding high weight, but this algorithm by the Webmaster So the search engine upgrade algorithm outside the chain as the main judge factor, outside the chain becomes the search engine to judge the weight of the important indicators. Importing link content dependencies and anchor text becomes one of the key factors in judging ranking algorithms, especially the import links from other websites. As a result of the chain on the relevance, inclusion and weight of the impact, directly leading to keyword rankings and search flow of different, in such a time of the webmaster think outside the chain accounted for more than 60% of the proportion, far more than the importance of the site content optimization.

Increased brand influence

In the benign development of the Internet, the search engine began to value the brand building of enterprises, the brand image of the enterprise will affect the trust degree of the user to the site. Enterprises to establish their own brand, first of all to see the company's corporate web site structure, for the entire industry, the site's user experience to do how to comply with the principles of corporate web site. Website content must do the brief principle, completes the column classification localization, for example company introduction, the contact method, the industry superiority and so on achieves clear and clear. Enterprise site, do is the brand publicity. Since the brand is an image, then the entire site style to be different from the spam site, style should be generous and appropriate. Expanding the brand's influence helps customers make choices, either to help the product get a premium, or to give customers a loyalty that they can't leave. Search engine hope that they can provide such a high-quality brand site to users, hoping to help users better solve the problem.

The high-end user experience is the focus

Baidu search engine in recent years to update the algorithm, the emphasis is on the site user experience audit, high-end site user experience related to the overall situation of the site, a site without a good experience, its customer conversion rate will certainly be relatively low, the site's traffic rate is very low. The good website experience first requests the website to open quickly, the website design is good, clear and clear website inside the chain navigation structure, the clear website localization, these are affects the website experience degree the factor, the stationmaster needs to add to these factors to optimize the consummation. Wins in the detail, does the SEO user is the core, has the fixed user group only then to have the terminal, the enterprise market only then will be bigger. Today, SEO is no longer the chain of spelling, the accumulation of key words, but the era of user experience spell. User experience is everything, is fundamental, is kingly, is God, is an important principle of SEO survival.

SEO has tended to be socialized

Social media and SEO also have a close relationship, social media links on behalf of the hottest topic, the most popular sites, search engines do not put these links into the algorithm, will not be able to reflect the latest, fastest, most authoritative content. So even if these links can't be treated as normal links, search engines will, or will, somehow take them into the ranking algorithm. With the development of social media, there is a view that SEO has gone to the end, is about to be the era of SMO optimization, A5 Marketing (http://www.admin5.cn) that the development of social networks is not to replace search, but to some extent, will promote the development of search technology. The socialization factor is becoming an indispensable factor in the search engine ranking rules, and the relationship between the two will be more close in the future.

The internet age is constantly changing, the way of the future search engine will also change, therefore, the factors affecting the relevance may be with each search technology change, and give SEO new meaning. But believe that the nature of search engines is not going to change.