According to competitor Baidu effective reverse chain data to develop SEO competition plan

The author Xiao Yun, as a seoer, after receiving a keyword optimization task, we will do a general strategy, including to the target site internal optimization, how many outside the chain, the use of what strategy, and so on. Some friends rely on experience, have previously had a ballpark case, make a similar estimate, and then determine the strategy. Some friends do not do evaluation, outside the chain do how much, 2 months ranking to do up on the line, no matter what 3,721, only have the effect on OK. These methods are generally able to achieve the goal, but too much reliance on experience, easy to kill the chicken to use a sledgehammer.

Then there is no way to accurately kill chickens on the chicken knife, kill cattle with a sledgehammer? Here, daqing SEO project manager Xiao Yun a set of sharp based on the situation of competitors, the development of their own optimization plan method. The core process of this approach is the same as that of the previous 51 generations of Master Seoer, but the details of the operation are completely different, using this method, even if you have not had previous experience of similar keywords, you can make a sorta strategy. This is a total of four processes, we take a keyword "Guangzhou model Company" competition Examples:

first, inquires the competitor Baidu effective counter chain total, the establishment own total outside chain number

Query keywords ranked in the homepage of the website, statistics Baidu effective chain total.

The search instructions for statistics are: domain: "www.xxx.com", turn to the final page of results, or 76 pages, record the lower right corner of the number.

As shown in the following illustration:

Here is a friend asked, the first question, why do you want to add quotation marks on the domain URL of the query instruction? Search instruction with double quotes, for exact match search, the result returned is in the address library of Baidu, the total number of pages containing the full target domain name.

This will have a friend asked, the second question, what is called "Baidu effective chain total"? This is a relative gratitude, is relative to the first instructions to get the results of the number, these numbers are in the address library of Baidu is released snapshot of the page, the total number of target domain names exist.

So the third question, "Baidu chain Total" and "Baidu effective chain Total" What is the difference? First of all, these two are from Baidu's address library to return the number of pages containing the domain name. The difference is that Baidu's address library, some of the address was included in Baidu, released a snapshot, some have not been released snapshots, of which "Baidu chain Total" is a two-part, was released snapshots and no snapshots of the page, is the first query home returned results. "Baidu effective Reverse chain" is part of, is the Baidu released a snapshot of this part of the result is turned to the last page or 76 pages, returned results.

Baidu inverse chain total legend:

　　

Baidu effective Inverse chain Total legend:

　　

There are new problems in the birth, then is not released snapshots of the number of the chain must be ineffective? No, these are not released by Baidu snapshot of the reverse chain, but also has the weight output effect, such as the last time Baidu Big update, a website Baidu effective chain number has not changed, the total number of the chain down, the result of the overall weight of the site also dropped. This shows that this part has not been released snapshots of the chain also has a role, but relative to the "effective chain Baidu" quality to lower, the effect is almost, will gradually decrease over time.

Second, query the competitor's Baidu effective reverse chain, including the target keyword total number of pages

Statistical method: Domain: "www.xxx.com" Guangzhou Model Company, turn to the last page. The following statistical results are obtained:

　　

third, analyze the strategy of external chain construction of competitor

1, the first analysis of Baidu chain of the largest number of sites

Back chain Total 1930 of the site used outside the chain of construction methods: Home Link Exchange, site classification Information Group, Baidu know the link, Baidu Bar link, query site batch submission, the forum signature outside the chain, industry information platform submission, forum advertising link, blog outside the chain, etc. This category of information mass and industry information platform submission, accounting for 80% of the proportion. including "Guangzhou model training" The key words of the chain, there are half of the URL of their own site, the rest of the station outside the chain of keywords, about 100-150, ranked in the sixth place in accordance with the data simple analysis or similar.

2, the analysis of Baidu's total chain of the least number of sites outside the chain construction strategy

Back chain Total 413 of this site, visual observation can be observed are: blog outside the chain, query site batch submission, classified information mass, Tianya question and answer, Baidu Encyclopedia and so on, these are conventional methods, nothing special. Through the way of the reverse chain query, found a few special blog, which has a large number of anchor text output, which shows that the site used outside the chain of construction, blog outside the chain is a key operation, because some blog did not leave the text URL, can not find all. Finally add these not easy to find the blog anchor text output, this site is ranked second place is normal. A screenshot of one of the blogs:

　　

The calculation of their own web site to exceed the competitors, the need for the total number of outside the chain, and the construction strategy outside the chain

With the above analysis of data, we can draw the approximate results: The new site in the internal optimization is no less than the 9 sites at the same time, to row to the home page, at least 150 are included in the link Baidu. To be ranked first, at least more than 250 Baidu effective back chain.

The strategy of the outside chain construction can use 1930 of that site's strategy, for that is to have, or to take 413 of the kind of need to work for a long time outside the chain or blog station group. This method calculates the required number here, and the flag ends.

This method is applicable to the scope

Here through the above methods to get the total number of the chain to do, this method is suitable for the corresponding keyword to compete the total number of chain, you can see the new number of 76 pages of the site. That is, to be able to query the so-called "Baidu effective reverse chain", the new site, competition medium, Baidu Index 1000 below the use of this method can effectively formulate optimization strategy, and some competitive, if the conditions can be used.

The role and importance of this method

This method in the whole SEO project link, is in the overall project difficulty appraisal, the project plan formulation process application, sometimes in the project value evaluation above, also will use similar method. These need to do the number of outside the chain to determine the next work is very easy, the development of time schedule, the total number of assigned to each working day, and then assigned to each outside the chain Commissioner, daily according to the task of the number of targets to check, monitoring the various SEO data at any time to adjust.

The core of this approach is a thorough analysis of the competitor's chain of data and policies to tailor the work plan that is just over the competitor.

This step can be done, does not mean that the whole SEO project will be very good, and can not say this method, the whole project will fail. In a complete SEO project process, this is only one of the links, using this method is the planning process of a piece of the imposition, not decisive. The advantage is to work out the exact output and set measurable goals. Some friends said the analysis process too time-consuming, do a comprehensive data analysis of the past day time. Here Xiao Yun said this day time is very worthwhile, our SEO process is easy for several months, if an excellent program, you can make the final goal 10 days ahead of schedule, then this day's data statistical analysis time is very worthwhile. The so-called Maito, the formulation of the plan is highly efficient.

The end of the full text, thank you for reading, this article has put forward some uncertain and even controversial concepts, if you have different views or hope to communicate please add me qq:390364746, Xiao Yun.

From the original, Guangzhou model training www.gzmodel.cc, reproduced please indicate the source.