Actual Battle Photo Studio website SEO optimization whole process

At present, the local service industry gradually realizes the importance of network marketing and network promotion. The most popular than the hospital network marketing, this is a lot of discussion. However, as the wedding photography market continues to expand, a large number of small photo studio, wedding photography studio also joined the ranks of the competition. Everyone search under their own area of "xx wedding Photography", you can find competitive bidding position. Can say, who can better use the Network marketing tool, can better grasp the opportunity. Chongqing fat Brother as a number of photo studio Network Marketing Consultants, in this industry also has a lot of experience, below and everyone share under the wedding photography website how to build their own SEO through the site to obtain effective customers.

1. Analysis of customer needs, target positioning is too accurate

Wedding photography As a service, has a clear geographical constraints, therefore, we optimize the site must be the target customer segmentation. The first is the division of the area, which is the most suitable source for your customers. For example, Chongqing's photographic studio, Chongqing is divided into five large areas, each region has its own independent business circle, and each of the studio a lot. If you make Chongqing a major target customer, if not the big studio chain, who will travel to you. Therefore, the principle of proximity is what we must consider. Even if you can not "Chongqing wedding Photography" Such a popular keyword to do the first, the "Jiangbei wedding Photography" to achieve the first place, the actual customer and the conversion rate is very considerable.

2, keyword diversification, starting from the long tail keyword

has already mentioned the Region keyword choice, the refinement area keyword actually is also one kind of long tail strategy. Regional subdivision is not limited to your place, you can also choose the scenery, hotels, companies, landmarks and other key words plus wedding photography combination, the formation of regional long tail keywords. Secondly, the word "wedding Photography" is also a variety of words, such as "wedding photos", "Bridal Photo" of the two words search volume is not worse than it. The more colloquial the long tail keyword, the more people search. For example, we often give customers the "customer", because there is a need to take pictures, the general has consulted a number of institutions, each city, holiday weekend in the business district Plaza at least more than one will put the booth pull people to introduce wedding photography. Therefore, the wedding photography industry vocabulary has become one of the goals of user search.

3, the studio website optimization, emphasis on the details of processing

In the studio site I have seen, most businesses will focus on the beauty of the site, which has a lot to do with the nature of the industry, if the site is not good to see, naturally affect the customer's image of the quality of the studio service. Many sites will use a lot of pictures and Flash occupy the home page, so the optimization of the site image is the most important SEO work, in addition, it should be appropriate to add some textual content, to provide the search engine an identifiable content site. In this, we can learn the foreign WordPress blog Design for the people, has consulted a lot of home organizations, each city, holiday weekend in the business district Plaza at least more than one will put the booth pull people to introduce wedding photography. Therefore, the wedding photography industry vocabulary also these sites for production, the business of this design also feel very good. On the contrary, a lot of ads on the homepage of the website, customer service code, picture content, the more complex the less prominent focus, will also affect the speed of the site open, we recommend that in the optimization of such sites, the details of the picture to deal with well.

First want to clear what the marketing site needs to highlight what content, such as XX photography Studio is good at the location of natural scenery photography, then in the picture selection, the main highlight of such pictures, alt description also highlighted keywords. For example, Chongqing wedding photography www.xiaoz5.com in the picture processing, the image itself to the size of the processing, improve user browsing speed.

4, the site outside the chain of access to the local forum to promote the main

Wedding photography site can be categorized into E-commerce category, then, we in the construction process in the chain, on the one hand, pay attention to the number of chain, on the other hand can take into account the direct flow of external chain and customers. From this perspective, outside the chain can be more in the local forum, classified information sites, group purchase sites, local news network, Industry forum in these aspects. Put the latest guest film into these forums, the first to bring the chain of resources, the second can also be harvested direct customers. In addition, the picture of the chain is also such a site can be a priority, photography site pictures More, in the picture site released, but also to obtain a lot of high-quality outside the chain of resources.

Finally add a little, the studio site in the SEO at the same time, do not ignore the brand building, Word-of-mouth construction in the wedding photography site is another key issue, if the search keyword in a large number of keywords, then the site will achieve the SEO not to win the results.