An analysis of the four unspoken rules you must keep in mind in the SEO world

In the entertainment news we often heard which star was hidden rules, in the SEO world, as the optimization of the people we also want to be hidden rules. In the industry, some of it is called Baidu for degrees Niang, then we optimize the staff to live under the mercy of the Niang, of course, this is a bit exaggerated, but we can not deny some of the search engine's unspoken rules, today I share four in this article we can not violate the daily optimization of the unspoken rules.

One: Optimization is a time consuming work, do not be impatient

Optimization of the process is a time-consuming process, for the optimization of personnel, may be in their own painstaking optimization of a month or two after the site can not see the big effect, especially some of the more competitive navigation, this time as the optimization of the people you have to learn to withstand. At present, the optimization of the industry has a feature is the optimization of most of the staff are very young, may also be the industry for the domestic relatively new, a lot of webmaster or optimization personnel are 80, 90 after the optimization of this age is often the most impatient temperament. It's easy to get lost, to use an irregular optimization (black hat) to achieve fast results. Breaking this unspoken rule, search engines may impose penalties on your site. Remember, there are no shortcuts on the road to optimization, only step. For those of us who are optimized, don't be impatient.

Second: The optimization should be appropriate, do not overdo

The main purpose of a site is to obtain traffic, thereby increasing the conversion rate. And the basic flow is through the keyword ranking. Some optimization staff may be in order to get good rankings of good traffic, will be the brain to the keyword, which often easily lead to your keyword optimization over. The most common performance is the density of keywords or the occurrence of keyword stacking problems. And these are sometimes the most taboo search engine for keywords, for this aspect I think the optimization should be moderate, the key words in the density as far as possible within 5%.

Third: Site basic information should be stable, do not frequently modify

Station basic information such as title, Description, Kwyword, etc., this information for a site is very important, because these will be the search engine to measure your site is one of the main content. Search engines like stable information and do not like sites that frequently modify this information. For this information, as novice we may have just opened is not the future of the site to do a macro and onlookers meticulous consideration, in when we optimized a phase, found that the site's basic information does not meet, and then modify the basic information, when we modify these basic information, Search engines take a while to reconsider our site, if you change too often, search engines will be disgusted with you, and finally easily attract search engine punishment.

Four: The construction of the chain should be quantity more quality, not flood

Content for the king, outside the chain for the emperor, the chain of the importance of a site, compared with the author in doing too much elaboration. For a site, to be competitive in the rankings, resolute can not ignore the construction of the chain. For beginners, the longest outside the chain to make mistakes is a brain just focus on the number of chain, but neglected the quality of the chain, a good chain top dozens of of the outside of the chain of rubbish. In addition, we have to follow the construction of the chain of construction, do not flood, especially in the friendship link, if you add too much, the search engine may think you are in the link of the sale, easy to cause unnecessary misunderstanding.

In short, for an optimizer, if you want your site to be a figure on the Internet, you have to follow these unspoken rules and play games with the rules. This article by Jie Yi Tong how http://www.jieyitonggo.com handwriting original, reprint please specify the source, thank you!