An outsider SEO people look at 360 search

The most recent domestic search industry is the launch of the 360 search, many people in the microblog and blog comments asked me about 360 search comments. As a network for living but can not feel the experience of the domestic Internet environment SEO, I actually to a few search engines of the fight, and who joined the war, their use of what tricks and other things not too concerned about, who won all right, who won, who accounted for a certain market share, and then to think about how the search engine rankings on the line Susan

But there are some impressions of 360 searches.

First of all, the results of the current 360 search quality is quite high, the more commonly used words, the higher the quality of search, long tail word quality declined. If it is true that 360 of the 360 search is their own technology, it is not easy. You know, the search engine is a need to accumulate, high-tech content of things. Here the accumulation, not only is the talent (this can be a short time to solve), but also the modification of the algorithm evaluation and data accumulation. In particular, the accumulation of data, which can hardly make up for a short time. If 360 of searches are released to the current level without historical data accumulation, that is quite amazingly bull X's. Look at Baidu, Google other than the quality of other search engines to know how difficult it is, including Bing, with Microsoft's talent, capital investment, and did so many years of search, so far it is not what.

However, the 360 search is really their own technology, I have a high degree of doubt. In addition to the difficulty mentioned above, there are some observations of the results of the rankings. According to some of my focus on the ranking of keywords and historical data, the results of the 360 search is much like the results of Baidu's final ranking adjustment before the data, but also some time ago.

There may be a need to explain what the "final ranking adjustment" means. Search engines receive query words, in the database in the normal algorithm to find the top 1000 (Google) or the top 760 (Baidu) URL, not immediately directly displayed, but to the 1000 or 760 results in the final adjustment of the ranking, including some filtering algorithm to join, The recalculation of link relationships between these URLs, and so on. So, sometimes we will be on the 76th page of Baidu to see some very familiar, once scenery, and now be some form of punishment of the site. is not always the 76th page, often also appear in the last few pages, such as Seowhy.com's homepage is now on page 75th. Since these sites have been demoted to the right or punishment, it is not more appropriate to find it? Why did you put it on page 76th? The reason for this is that this is the result of the final adjustment after the result is returned.

This level of height is similar, if interpreted as coincidence, or ranking algorithm is similar, I am more difficult to believe. In the case of a large amount of data, any small difference in the algorithm will result in a significant difference. And before the 360 was officially launched, it seemed that no one had heard of any 360 spiders. This aside, can be explained as anonymous spiders, although the anonymous crawling site is quite disrespectful to the webmaster behavior.

I'm certainly not sure 360 results are, or to a large extent, the data before Baidu's final adjustment. Outsiders are not sure. I can only say it looks like.

Some people on the internet feel that 360 search is the integration of Baidu and Google results after the adjustment rankings, I do not think. Integration of other search engine data, the so-called "meta search engine" has been, such as now incredibly alive dogpile. However, 360 search can be done in real time the possibility is very low, Baidu, Google how can it be allowed, 360 really do so the words have long been blocked (change IP also can shield).

Then 360 how can there be Baidu's data? Really build a keyword library and then go to crawl Baidu search results? How can it be impossible, that's too shocking. Baffled, who knows to enlighten me. Or is it my illusion? 360 is really your own technology?

As for the number of market share after 360, this and search technology, search quality seems to have little to do with the development of 360 search business model, which is more black, more ruthless. Finally, in any market, competition is a good thing.