Analysis of a simple change to the SEO brought about three times times conversion

For SEO optimization, the user almost always results-oriented, of course, this is human nature, you pay the things, no actual effect who would like to? Content is king ", then the result granted its King sovereignty, here and you share a case study, a simple change to SEO brought three times times sales conversion.

March 2010 Link Building Map

　　

From the information graph above, we can find that the monthly site has 3,200 unique visitors, the future tracking leads, we will be the ultimate target of high targeting in the "Contact Us" page, straightforward, the monthly site has 3,807 visitors, and ultimately only 56 target completion, so can only achieve 1.7% of the conversion volume, Many sites have such a situation, the surface to see and out what the specific SEO optimization errors, when after a detailed SEO diagnosis, you will find a "contact us" page often did not make the most appropriate landing page, although the webmaster know it is important.

To change the current form, we optimized the team to make changes to the site page:

　Enter the short form when filling in the table

A "Contact Us" page is still absolutely necessary because it contains details of the company (time, address, email, etc.), but the information it fills out is very simple, as the picture shows, many users are obsessed with such a quick way to the most relevant pages, while using lightning-like switching to achieve the ultimate goal, You can always listen to customer contact information, mail, telephone, but the business time to achieve a lot shorter than before.

　　

It seems simple, doesn't it? It is such an easy way to add another contact point to the potential buyer. Let's take a look at how it affects our case study issues.

the ultimate goal is to be completed

The time is fast forward to March 2012, let's take a look at the completion of the goal in the input box on each page.

　　

175 target completed, how much is the conversion volume? I know what you're thinking, in the site to see the flow, and the original conversion rate, a full increase of three times times, conversion rate of up to 5.1%.

Another interesting message to note is that Every visit to the Web page dropped from 7.70 to 4.92, but the page bounce rate was almost the same, we can infer that the design of the site more user-friendly, the design of the page allows users to more quickly and effectively find the information they want, so from the high ROI customer benefits, users in such a page design can have better access, and can also find us To and maintain a good customer, achieve a win.

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