In my initial contactNetwork MarketingSEO) Content factor: In the meantime, a friend of mine said something very classic:
Network marketing, the content is king!This statement has always affected me. Today I will analyze the impact on the search engine ranking (
One principle: the richer the content, the more
SEO
More favorable!
Why is there such a principle? We need to learn how to analyze the search engine algorithms. How can we analyze them? We need to analyze it from the aspect of humanization, because all search engine algorithms are being analyzed in ways that mimic human thinking:
What kind of webpage is more professional?
Cause 1: the richer the content, the more professional the search engine will think you are!
For example, you and I both want to put the word "e-commerce" before the search engine. All of them use a website with independent domain names targeting this keyword. Your website has only one webpage, and my website has 10 columns and 10 thousand webpages. So what is your website major? Or my website major? It must be a professional with rich content!
Cause 2: the richer the content, the more keywords covered, and the higher the traffic!
In the past few years, I have performed SEO on many large portal websites. Before doing so, these websites only brought about tens of thousands of IP addresses of traffic per day through the natural ranking of search engines, but after one year of SEO, every day, they use the natural ranking of search engines to bring more than 0.5 million IP addresses. Why can they get such high traffic through SEO? The basic premise is:
Rich content!
Of course, there are success and failure cases. I used to do SEO for a small industry portal website. I think that such a small industry portal website seems to have so much content, so I should update at least 300 articles every day, who knows they only update two or three articles each day. As a result, I ranked the eight most popular keywords in the industry, such as psychology, on the first page of Google, and they only increased the traffic by several hundred. I asked them to add more content, but they couldn't. Even if the content is not increased, it is decreasing. If the content of this website is increased from 10 thousand webpages in three months to 0.1 million webpages, it is not difficult to increase the traffic by 10 times with SEO work. If no content is added, SEO can do a good job, and the traffic cannot be leap.
Principle 2: The more original content
SEO
More favorable!
In recent years, one RMB for the CN domain name has caused spam website troubles. For many webmasters or teams, the website is not "made" and is produced, the website proposal is simple. Upload a CMS system and set up the collection. A website with hundreds of thousands of webpages can be created in one day. As spam websites flood, search engines are increasingly focusing on original content.
How does the search engine determine whether it is your original?
1. The time to be indexed is a factor
2. The link contained in the article is a factor
This is especially because the prvalue algorithm is initially determined by the professional judgment method of the traditional paper: the more papers are cited in the traditional academic field, the more professional this article is!
What about web pages? The truth is the same. If you add your first website in your article, and then reselect it everywhere, the search engine can determine that it may be your original. At the same time, this is also a kind of technique in the method of adding reverse links.
It is impossible for a website to be completely original, but a small portion of original content will have an advantage in ranking over all websites that are collected. It doesn't matter if you don't write original articles. If you write an article in the world, you can arrange some of the current articles reasonably and achieve this effect.
How
SEO
In terms of content?
1,
Enrich website content
Easy to say and difficult to do, especially for many non-informationE-CommerceWebsites, such as hotel ticket booking websites. Currently, such websites are all queried, but it is difficult to include query results webpages. If a reasonable SEO strategy is adopted, different combinations are used. For example, the combination of city name, city name, and discount ticket can produce hundreds of thousands of keyword webpages with professional content.
Of course, different types of websites have different SEO policies for rich content. However, this policy does not rely on simple SEO technologies, but includes:SEOThe combination of "humanization" and "creativity" can bring up a very rich, humanized, and seemingly natural SEO content.
2,
Reasonable content arrangement
In this regard, Sina is doing the best. Most of Sina's content is from others, but they all have a corresponding index arrangement around different themes. In this way, the topic of each keyword will look very rich and professional. So it is very easy to get a good ranking.
Currently, the tag in a blog is also a good method, because each tag is a keyword and can be reasonably indexed in related articles. If the tag webpage can be reasonably designed to be more professional from the SEO perspective, using tag is also a good way.
Key: The key words seem to be made for the convenience of users.
3,
Add policy for original content
1
Add content by yourself
Develop a plan for yourself, such as one article per Monday or one original article per day. With the accumulation of time, the website rankings will get better and better. This is an accumulation process.
2
Enrich content for netizens
Community websites can provide a column for each netizen, or regularly carry out topic-based essay activity, which allows the majority of netizens to enrich a large number of original content for the website.
Here, let's analyze your website and see what work you need to strengthen and improve:
1. Is your website rich in content?
2. Can your website be better organized?
3. Is there a planned increase in the original content of your website?
