Analysis on the optimization of SEO in local community portal site

Local community portal In recent years, the competition began to appear white-hot degree, local community portal site not only to face the same type of competition, but also need and relevant local sites such as local information network, real Estate network, recruitment network, such as competitive relatively saturated user market, So if the local community portal optimization is not done in place, then it is difficult to obtain more loyal users, thus seriously affecting the local community portal profitability.

Although the local community portal site relative to the traditional comprehensive portal content has been greatly reduced, but relative to the vertical subdivision of the local site type, the local community portal site maintenance content and site structure are significantly greater, to this optimization work if not find the focus, For webmaster friends will cause a lot of time waste, the author summed up a number of key optimization work, this to improve the efficiency of webmaster friends obviously have a certain reference.

First, we should pay attention to the originality of the website architecture. Now many local community portals have a lot of fixed template format, in fact, we open a lot of local community portals, especially some types of local community portal, its basic architecture is unified, the same structure of the local community portal, it is obviously difficult to attract Baidu Spider's interest, Even very easy to be as a station group site and be punished and shielded, so pay attention to the original site structure, choose a unique template, and follow the user's simple and practical principles of design, thereby enhancing the community portal unique personality, so as to attract Baidu Spider's attention.

Second, we should pay attention to the construction of content. This is a cliché, but also the most difficult problem, its difficulty is like understanding the "golden mean" is very difficult, the essence of the golden mean is to go to extremes, and consistent. To achieve eternity. So Cheng Zi said: "In the not biased, not easy." In doing content is actually to do the eternal, to consistent, but most of the webmaster in this aspect of the work can not hold on for a long time. After a period of time, often do a lot of reprint or collection, but the site is therefore difficult to keep improving.

In the content construction, the key requirements of the webmaster to strengthen divergent thinking training, for a content or an event to be analyzed from a number of angles, and the analysis of these different angles of the site to build a very smooth internal links, so that not only can effectively enhance the content of the site rich degree, On the other hand can also effectively enhance the content of the Web site relevance, this to attract Baidu spiders, enhance the weight of the site is extremely important.

Third, outside the chain construction. This is also the key to optimizing local community portal sites. Here must pay attention to the construction of friendship links, especially with the local government-type site, as well as with the same type of local vertical class site for friends chain. In the Internet world, links formed outside the chain, and especially the relationship between the links between friends, often more easily access to Baidu's favor, even as a local community portal site has a certain weight, do not think that the weight of other local sites have not their own high, they do not bother and their friends chain. Because and their mutual friend chain, actually also to Baidu clear attitude, as the local community portal itself portal properties, so that the site to enhance the weight in Baidu.

The above is the author summed up the local community portal optimization focus, of course, there are many details in addition to the optimization, such as related to marketing optimization, keyword layout and title and description of the optimization, these optimization details also occupy an important position, In the specific optimization process, the emphasis and detail should be combined to optimize the model, which can effectively improve the local community portal site optimization effect.