Analyze the ranking factors of long tail keywords in the industry

Analyze the ranking factors of long tail keywords in the industry

In the same long tail keyword, the ranking is obviously different. For example, if the keyword "Guangzhou pedestrian hospital is good" is very simple, you will find that this long tail keyword is also included, however, the ranking is different. So, what makes the ranking different? Here, let's analyze it.

First, the matching degree of long tail keywords. According to Baidu's word segmentation algorithm, Baidu ranks based on the matching degree between the search keyword and the result Title. We can see from the above, many of the top ones fully match the long tail word, but some of them are not completely matched and also rank. This means that the ranking is not only related to the matching degree, it is also related to the weight of the website.

Second, the higher the weight of a website, the better the matching of long tail keywords, and the better the ranking.

Third: the snapshot Time. Generally, although the snapshot time has no absolute relationship with the ranking, Baidu seldom puts a snapshot in front of the competition in the medical industry, basically, it is relatively new, which means that we must constantly update the released content.

Fourth, whether the density of long tail keywords on the page where the ranking is located is reasonable is also a very important reason. Generally, the keyword density on the page where the ranking keyword is located is reasonable, which can improve the ranking.

Fifth: The url level of the page where the ranking is located. Generally, the deeper the url level, the more difficult it is for crawlers to crawl. It is also difficult to obtain a good ranking, but some websites with high weights, through reasonable setting and weight transfer, although the url is very deep, it can still get a good ranking, which is why a large station's deep inner pages can also get rankings.

Sixth: the number of clicks on the page. The more clicks on the page on the website, the higher the chance of ranking, which has been recognized by Baidu.