Analyze the relationship between SEO department and other departments of the company

First of all, a brief introduction of some of their own situation, feel that this article to read the people more targeted. At present, I am responsible for SEO optimization in a network company in Beijing, mainly responsible for the optimization of several hospital websites. Therefore, this share of content is also from a network company, from a medical industry point of view. Nonsense not much said, the following to analyze the SEO department and other departments of the company, I hope to engage in the optimization of medical website SEO friends help.

　The Importance of SEO

As a member of the company SEO department, I must first let other departments of the company understand the importance of our SEO department. SEO is simply said to be search engine optimization, is currently the most popular way of network marketing. The main goal is to improve the content of the site by increasing the exposure rate of the specific keywords, thereby ultimately increasing the opportunity to sell.

To give an example of our company, not long ago, I am in the analysis of the site statistics background found that a key word in the first page tenth can bring 23 IP, if you do the first three words, this keyword to bring the number of IP conservative estimate can reach more than 30, as long as we do some similar keywords, traffic is still very objective. Before also counted, the website 100 IP probably can bring 4-10 valid dialogue two, if the website can reach 1000 IP, 10,000 IP, that dialog quantity is quite objective.

The most important point is that these bring the volume of dialogue is the natural flow generated, is not to spend money, this is the charm of SEO, is currently the majority of hospitals pay attention to SEO is a big factor. Of course, SEO to achieve such an effect, without the cooperation of other departments of the company and support.

Here to add, our company includes: Editorial office, bidding department, SEO Department, Design Department (art + program), consulting and personnel. The following specific talk about the SEO department and the relationship between the departments.

　　SEO Department and Editorial Office

In fact, our company, SEO Department and editorial Department of the most closely related. Because, SEO is speaking of rankings and the final dialogue volume is based on the content of the article.

A qualified seoer must have good editing ability, the same a good editor should have a certain SEO knowledge. This requires the editorial department to write in the station article can be integrated into some basic SEO thinking, to help rank. For example, the article title must appear the key words, the first paragraph of the article 80 words best can reasonably appear keyword. The article inserts the recommendation reading, completes the article inside the chain and so on. The most important thing is that when writing an article, it has the marketing purpose and the marketing thinking, not the pure article content display, without the visitor's guidance.

Just entered the company soon I found that the editorial department in doing some of the outbound articles, just simply add some plain text URLs and corporate business links, telephone numbers. In fact, can let the editorial department in the station outside the article when the anchor text with some keywords, so that the rankings of the site will be greatly improved.

In particular, press releases, the general can be on the website of Baidu News source, the weight of their own site is also good. Therefore, in the press release appropriate to add some keyword anchor text, for the company's website is also a good outside the chain of resources. And the collection of press releases are generally very rapid, greatly increased the site's exposure rate.

Considering the SEO department to do some keyword rankings have limitations, may be some word editing department found that the conversion rate is good, can be timely feedback to the SEO department, for the keyword optimization. There are some editorial departments to do a better platform outside the post, such as good speakers inside some have business-pass article page can also be feedback to the SEO Department for targeted optimization, improve the ranking of the article.

　SEO Department and bidding department

Bidding department can be said to be our company's vanguard force. Through the statistics and analysis of the business background data, you can clearly understand which keywords are worthy of optimization, keyword conversion rate, keyword competition, the industry rankings at a glance. SEO department is our choice of key words of one of the important reference.

In addition to some of the higher conversion rate of the key words, Baidu is not allowed to do bidding, then the need for bidding departments and SEO departments timely feedback, so that the SEO department for these words to make special adjustments.

　　SEO Department and Design Department

The relationship between SEO Department and Design department is also very close. Especially in the initial stage of a site, from the site domain name, the choice of space, to the Web site background program selection, the homepage, List page, article page design, and then to the entire framework of the design of the site, without the SEO department and Design department communication.

When the design department builds the website, writes the station code, uses the DIV+CSS structure, more conforms to the SEO request. When the site is made to be beautiful, the picture size is appropriate, consider the user experience and other factors. Homepage design, enhance the user experience.

This aspect of the program to maintain a good Web server security and stability. The stability and security of a server is directly related to the ranking and weight of the entire website. In addition, SEO department here in peacetime work will put forward some operational steps, can be replaced by machine operation can be feedback to the program department, so that the program departments targeted design-related small applications.

　Summarize

SEO department needs the support and cooperation of various departments, make full use of the company's internal resources, so that in the shortest possible time to allow the site to have a better ranking, so as to create greater benefits for the company.

Above is Fan Xiaoqing humble opinion, welcome everybody to correct me. Personal Network Promotion Blog http://www.fanxiaoqing.com focus on micro-blog marketing, network promotion planning, website optimization, hoping to get to know more of the Hobby network promotion friends.