Analyze the SEO of Alibaba International station

Taking advantage of today's Sunday, take time to write an analysis of Alibaba International Station SEO article, this article only in the A5 release, and is the first, even my blog did not publish, because I was in the editor of A5 wrote, well, I do not rip off the topic, into the text.

　1. Alibaba logo Processing

General site, the form of its logo is the picture form. But the Alibaba international station is not the picture form, but the text form, see as shown in the picture:

　　

From Figure 1 We do not see anything, but also thought it is the picture form, and from the source code of the site we can clearly find is the anchor text to display the logo, but why do we see the picture?

This is Alibaba SEO optimization personnel outmanoeuvred One of the places, they adopted a CSS to achieve this effect. Attach CSS style sheet related code:

#aliLogo {position:relative;font:bold 10px verdana;z-index:11;}

#aliLogo A{background:url (/zz/uploadpic/2012-4/201249131630447.jpg) no-repeat 10px 10px transparent;display:block; float:left;height:62px;line-height:62px;margin-top:-7px;overflow:hidden;position:relative;text-indent:-999px; width:280px; }

Understand the CSS child shoes should be able to understand the principle of what it is, the specific content of CSS technology is not introduced, we can directly copy the principle to achieve this approach.

So what's the good of doing that? Why should the logo picture in the form of the anchor text instead? Anchor text is more important than the picture, even if the Alt attribute added to the picture is still no anchor text function, logo using anchor text form, the equivalent of the entire site on the page has the anchor text exists, The weight set that is quite powerful, your page number more, is included more, the anchor text quantity is more, the weight of course more.

　2. The irrelevant content solves with the picture form

Continue the diagram above:

　　

　　

The above two charts, we can see on the right side of Alibaba international station, because the international station, so the page text is English, then to add the content is not English can use picture form, so can not be these insignificant text to dilute the text weight of our page. We can use this technique to the actual optimization, for some irrelevant content, you can use the picture form, but this technique do not overuse, too much of the picture will slow down the speed of the site open, and thus affect the SEO.

　3. Learn to use nofollow to control the outflow of weights

　　

As Alibaba's entire homepage page is too big, I can only as far as possible the interception obtains the picture to shrink, like this can benefit my article the layout is neat, the picture uses the pink mark place all is uses the nofollow, we can see most links all uses the nofollow, The role of nofollow I will no longer describe, do not understand can go to search for understanding.

The weight of the home page with nofollow control is very good, let the first page weights to the pages we want it to go to the other pages as far as possible nofollow.

All right, let's analyze these three techniques, the younger brother share can be dry goods oh, as for others on their own to dig, do seo, if you want to progress, you have to carefully analyze some good station SEO optimization means, from which you can really learn a lot of new optimization techniques. Do SEO is not difficult, it is difficult that you constantly update your optimization techniques, and constantly try new optimization methods. For the foundation, we all understand that for innovation, there are a few people can do well?