Baidu K Station after the medical industry SEO how to do

June 28, August 25, October 26, dear webmaster Friends, do you see how these 3 dates react? If the site is responsible for SEO or their own site SEO friends should understand that this is Baidu 3 K station more crazy date. In particular, such as Xunu Ming, engaged in the medical profession, Baidu's K-station storm, is a lingering fear. Our hospital several websites, after this 3 times K station, even own hospital rank all already cannot in the homepage. So, how do you do seo? Let it go? Of course not, we do SEO are not killed cockroach, a website down, 10 sites stand up. So, where is the outlet for medical SEO?

There is a reason to have the fruit, to solve the problem first to find out why. Why Baidu Crazy K medical website? I think there are several important reasons:

1. Medical site content with serious, many medical sites inside the technology are almost the same, and the efficacy and rhetoric is the same, what the best hospital, health bureau directly under the record price Bureau, what star Medical environment, experts have what the title, technology how all the same, Even some of the famous three-Jia hospital's distinguished experts are the same.

It is even more regrettable that the national article a big copy, everyone in the false original, the problem is that you take to the false original article itself is not original Ah, it is also do not know how many hospitals pseudo original number of false original, dizzy it, the truth is this. Then someone asked, why can also be included? Because the title is not the same, the hospital name is not the same, there is a platform is not the same. These articles to the classification of information sites or news sites will be included and ranked, but sent to their own main station is not too easy to collect. Why not? Because their site is not so high weight, not so many inside the chain and the chain, and their own website is the same article, naturally ranked bad, which is also a major reason for Baidu K Station, the content is too similar, so a k a large.

2. In addition to the content is outside the chain. As we all know, the medical care is not bad money. Can use money to solve without people to do, this view is good, the place is not wrong, is the wrong time. Why do you say that? A few years ago to do SEO, if you buy a group of high weight outside the chain, the ranking is certainly good, but Baidu is always forward, Baidu's algorithm is also changing, bought outside the chain is always a black hat means one. Some people say, why is someone okay? very simple, buy less, natural chain more, so, Baidu may put you a horse.

3. Just said, Baidu has been moving forward, the ultimate goal of Baidu's development is its God, search users. SEO friends know how to seo a few formulas, the content of the king, outside the chain for the emperor, now the situation is the user experience is supreme.

With the development of SMO, search engines are becoming more and more important to the user experience, and the medical site I personally feel that no user experience can speak. Why? Because a medical website opens, it pops up a business pass. Click on a Web page, just want to see the content and pop-up a business pass, just shut the business pass, another invitation to the dialogue or mandatory dialogue, you want to see it?

　Found the cause, we can easily prescribe the right:

1. First of all, content is sure to improve the original degree, the editor is not a medical professional background what to do? It does not matter, the main station can update some of the non-technical articles, such as current events, activities, but the proportion can not be too large, there is also the article should be combined with the latest news to write medical. Ningquewulan, can be less, but not original degree and correlation is too low.

2. The chain must not buy, that is, hair outside the chain can not send out the chain, need to pay attention to the breadth of the chain, do not focus on a few sites on the hair outside the chain. Improve the quality of the chain, especially the links to strengthen, a good friendship link is worth 1000 outside the chain, fortunately control.

3. Improve the user experience, so that users can easily find what they want to see. Increase the PV value. Some people will say, improve PV useless, mainly or dialogue, consultation, appointment. Yes, you said these are the ultimate goal, but there is no reason for the fruit, not a good ranking, how can have dialogue consultation. You will say, our hospital is PV is very low, but consulting appointment a lot. Well, what about the counseling? I think most of it is to buy the price of the price, how much is the natural flow by SEO to bring? How to balance bidding and SEO, simple, the site can be separated. Do SEO that site, focus on improving the PV value.

The medical website is also the website, only is special in is the medical profession, especially now the medical profession SEO does the very flood, moreover now the medical profession does the SEO personnel really very impetuous. This impetuous on the one hand from the SEO personnel himself, on the other hand from the leadership of the pressure, so do SEO personnel to be able to withstand these pressures, improve their self-confidence. Of course, confidence comes from your expertise and your practical experience.

SEO is really a systematic, meticulous work, we have to do accurate data analysis, system planning, and then formulate strategies, and finally implemented. Do it this way, step by step, do it carefully, and perhaps one day you can answer the same questions as God.

PS: Do data analysis, not analysis of the chain, pr,alexa those meaningless indicators. So, how do you do data analysis? We'll talk about it later.

This article by Xunu Ming (http://xuxinming.com) original, reprint please specify. Thank you for reading!