Basic Introduction to SEO for website Search Optimization

Search Optimization Project: http://www.cronusbike.com kailu Shi crounsbike 2011.11

 

Seo is divided into off-site Seo and on-site Seo, which we will explain separately.

Off-site Seo

Out-of-site Seo can also be said to be separated from the site's search engine technology. The name is derived from the influence of external sites on the ranking of the site's search engine. These external factors are beyond the control of the website. The most useful and powerful external site factor is reverse link, which we call external link. There is no doubt that external links play an important role in adding a site to the search engine result page.

　　So how can we generate high-quality reverse links?

1.High-quality content

The best way to produce high-quality external links is to write high-quality content. The content of your website gives readers the desire to read. You can exchange links with other websites, register programs that automatically generate links, and buy links from other websites.

2.Send emails to websites related to your content

I do not advocate sending emails to other website groups for link exchange, but I suggest that if you write a quality article on a topic and think it will interest other websites, it is valuable to send a short and polite email to these websites to let them know about your article. Don't be embarrassed even if they don't have a link. You will find that if they click, they will generate direct traffic for the link, so that your website will get a better score in the search engine.

3.CATEGORY directory

Another way to generate reverse links is to submit your website to the category directory. Many webmasters are convinced of the effect of this method. when starting a new site, the first step they do is to work around the classification directory and select the appropriate keywords to submit them to the relevant page for link. There are many category directories, most of which are free of charge. Here we recommend some category directories: dmoz, Yahoo! And ODP.

Intra-site Seo

　　Enrich website keywords

Adding new keywords to your article will help search engines crawl the index of the article, thus increasing the quality of the website. But do not pile up too many keywords. We should consider what keywords people will search for when they find this article in the search engine?

These keywords need to be frequently mentioned in your article. You can follow the following method:

Keywords should appear in the webpage Title Tag;

There are keywords in the URL, that is, some keywords can be placed in the directory name file name;

The link text of The Link exported from the webpage contains keywords;

Display keywords in bold (at least once );

This keyword is mentioned in the tag. (There is a debate on how to use the head tag. However, we all agree that the h1 tag has a better effect than h2, h3, and h4, of course, some webpages that do not use the head label have a high PR value );

ALT tags of images can be placed into keywords;

The entire article should contain keywords, but it is best to put them in the first sentence of the first paragraph;

Add keywords in meta Tags

It is recommended that the keyword density be between 5-20%.

　　Theme website

If your website is about the same topic, it may rank well. For example, a website with a single topic will rank higher than those with multiple themes. If you create a website with more than 200 pages and the content is the same topic, the ranking of the website will be continuously improved, because your website is considered authoritative in this topic.

　　Site Design

Search engines prefer friendly web page structures, correct code, and websites with clear navigation. Make sure that your pages are valid and visualized in mainstream browsers. The search engine does not like too many Flash, iframes, and java script scripts. Therefore, keeping the site clean and tidy will also help the search engine "Spider" Crawl to your website's index faster and more accurately.

　　Internal link of the site

The search engine uses the "Spider" program to capture web page information, track the content you write, search for web pages through the URL of the web page, and extract hyperlink addresses. Many SEO experts suggest websites provide website maps. It is best to have one or two in-depth links between every page on the website. The first step for a website is to ensure that the navigation contains a directory page, and that each subpage has a link back to the home page and other important pages.

　　Regular updates

The more frequently the website is updated, the more frequently the search engine crawls. This means that the website's new articles can appear in the index in a few days or even hours without waiting for several weeks. This is the best way to benefit your website.

　　Export Link

Exporting links improves the ranking of websites in search engines. Linking to other websites in the article is useful to readers. There is also some interesting evidence to support this theory. Too many export links will affect your website. "moderate" is the key ".

　　Select a domain name wisely

Domain name selection involves a lot of knowledge. The important thing is to select a domain name that includes keywords as much as possible. Next, check whether the domain name has been registered. If there is a high-quality site with its reverse link, you will benefit from it; but it is also possible that some sites with poor quality will do reverse link, then you may be unfriendly to search engines for some time.

　　Topic of each article

The more compact the topic of a page, the better the search engine's ranking. Sometimes it is found that you have written a long article covering some different topics, and their relevance is not high, so the ranking on the search engine is not good. If you are concerned about the ranking of search engines, you 'd better split such articles into several articles with closer topics.

　　Write Articles with proper length

Too short articles cannot get a high ranking. Generally, each article contains at least 300 words. On the other hand, do not make the article appear too long, because it will not help you maintain the density of keywords, the article also seems to lack of compact. Research shows that too long articles will dramatically reduce the number of readers. They chose to close the article at the first glance.

　　Avoid duplication of content

In its user guide, search engines have severely warned about the same content on multiple webpages. Whether these webpages are yours or owned by others. Because a series of spam sites are constantly copying webpage content (also stealing others' website content ). There are some arguments about what kind of content is counted as a copy. In fact, it depends on whether the content is useful for your website.

　　Number of directories

When I have too many directories, I will be in trouble. I think the level of a large site is higher than that of a small site. Of course, some small sites also have a higher level, which is not a standard. The more directories, the more comprehensive the search engine is. If you have too many pages, you need to organize them to facilitate search engine crawling.

　　Submit to search engine

If you have done what SEO Should Do on the site, the website has not yet appeared in the search engine. That's because the search engine hasn't started indexing. Each search engine allows users to submit sites not included. This project generally takes 3-5 days.

SEO optimizes the overall structure, layout, keyword distribution, and density of a Website Based on the technology and experience gained from long-term exploration and observation by using search engines to incorporate website Rules, this allows websites to capture search engines in a friendly manner, so as to optimize search engines to improve rankings. Because the ranking rules and algorithms of search engines are constantly changing, and these rules and algorithms are trade secrets, it is impossible to ensure that they are ranked in a certain number of places.

Seo = more pages + friendly arrangement of page text + Conversion Rate

SEO is divided into white hat SEO and black hat SEO. White hat SEO is a regular and reasonable operation, and black hat SEO is a cheating technique. The following describes several common cheating methods. I hope you will not use them, or you will regret it.

Doorway pages)

Generally, software is used to automatically generate a large number of webpages containing keywords, and then automatically redirect from these webpages to the home page. The goal is to make these bridge pages with different keywords a good ranking in the search engine. When the user clicks the search result, it will automatically go to the home page. Sometimes it is to put a link to the home page on the bridge page, instead of automatically turning. In most cases, these bridge pages are generated by software. As you can imagine, the generated text is messy and there is no logic. If it is a keyword-containing article written by a person, it is not a bridge page.

Keyword stuffing)

A large number of keywords are piled up on the web page, hoping to increase the keyword density and increase the relevance of the web page targeting the keywords. Keywords can be stacked in many places. For example, the text you can see may also be in the Title Tag, Title Tag, keyword Tag, and description Tag. With the improvement of search engine algorithms, keyword density is no longer an important factor.

Hidden text)

Hidden text is text containing keywords in the HTML file of a webpage, but these words cannot be viewed by users and can only be viewed by search engines. There can be several forms, such as text in the ultra-small font size, text in the same color as the background, text in the comment label, text in the input label of the table, place text on an invisible layer through a style sheet. The goal is to improve the relevance of web pages. Sometimes, some people still put keywords irrelevant to the website content in these places, but they hope the webpage can get a good ranking and traffic under these popular keywords.

Hidden Link)

The hidden link is similar to the hidden text, but the difference is that the keyword is placed in the link, which is invisible to the user.

Hide a page)

Some web pages use programs or scripts to detect whether they are accessing a search engine or a common user. If it is a search engine, the webpage returns the optimized webpage version. If the visitor is an ordinary person, another version is returned. This cheating method is usually invisible to users. Because once your browser looks at this webpage, whether on the page or in the HTML source file, you get a different version than the one seen by the search engine. You can check the snapshot of this webpage.

　　Website internal optimization steps

　　First: Internal code structure

2. Website Architecture Design

Third: calls for each column

Fourth: column page optimization

Fifth: article page optimization