Basic Seo concept: Black Hat-black pop

I often hear about Seo. What does it mean?

Simply put, we use a search engine to prohibit the optimization of websites. Generally, we call it Seo cheating.

Why is there a distinction between black and white?

For example, adding external connections to group messages is a typical malicious behavior. In this way, adding external links affects the interests of other sites, and affects the rationality and impartiality of search engines on website rankings. The search engine has to stop this practice, so this practice is known as a hacker.

What about white shoot? Seo is used to optimize websites, improve user experience, and reasonably interconnect with other websites. This increases the ranking of sites in the search engine.

From: http://www.seowhy.com/37_97_zh.html