Beijing online SEO Exchange Meeting Experience Summary share

Once a professional seoer, but with the changes in the work, now has been a long time did not do their own SEO, but has been maintained on the SEO industry's concern. So the two days ago heard that there is a Beijing SEO online sharing meeting, resolutely signed up to participate. This will be in the fat (Wu Xianzhi) group to see the notice, and then through the Old Ox (Lenghongli) newspaper name, very ashamed, these two friends are just met, so not very familiar, but feel good. Fat is not really fat, gave everyone an illusion! In fact, the old cow should be named fat. The other is not much introduced. Let's talk about the experience of this sharing meeting.

1. The number of participants in this sharing meeting was more than I had imagined, with about 90 people. To tell you the truth, I do not like this kind of people more exchanges, I like more than 20 people in the offline party, so that everyone can really communicate with each other, not only knowledge sharing and exchange, but also the real meaning between each other to become friends. SEO does not pay attention to a resource sharing it? So hope that the next time the old cow can take a group-style, such as we can select a few team leaders, and then organize small parties, according to the entry group, Advanced Group, Management Group, Strategy Group, and so on, everyone involved in this will likely demand points are different, Some beginners prefer to get some of the most basic knowledge, but for those who have some experience, they would like to get some knowledge and experience in system strategy. For SEO managers, may be more focused on SEO team building, or to say that the SEO implementation planning problems.

2. The content of the sharing meeting involves many aspects, I like is Ma Zheng SEO team building and management, which mentioned a point, is how the team staff punishment and incentives, the team's rewards and punishments are like carrots and sticks, rewards are carrots, stick is punishment, rewards and punishments moderate ability to enable employees to play the greatest power and efficiency, To create more value for the enterprise. Another is the old cow's speech, the old cow ppt is very concise, on 8 words: Desire, positioning, learning, strive for.

Desire: As a seoer, must have their own desires, in fact, whether engaged in SEO or other occupations, should have the desire, what is desire? A simple understanding is the desire and fulfillment of something. It can be money, jobs, beauties and so on.

Positioning: What is positioning? A lot of people mentioned SEO, said that it is a bitter force of the Labor machine, indeed, I was also a bitter force webmaster seoer, but if you position yourself is a bitter forced seoer, it is doomed you will not change, so you have to give yourself a career planning, For example, for the first two years I temporarily do bitter seoer, two years after doing SEO team leader, another two years to do SEO director, until the departure of SEO, let you subordinate managers to manage SEO.

Study: Why we Chinese education is the cramming of the education factory, because the Chinese lack of a life-long learning of the idea, we have an old saying that good "live and learn old", but the true meaning of a few people do? This society if you do not learn, constantly enrich themselves, to recharge themselves, That means you're going backwards, to give a very simple example, I remember when I was in junior high school to learn English, and now the primary school began to learn English, the progress of the Times to force the younger generations in your age than you learn more, then you have any reason not to strengthen the study?

Strive for: The old bull inside talk about the fight for everyone to introduce his experience, tell everyone in looking for work must dare to pay, for their own a good salary. Of course I think the old cow deeper meaning is let everybody understand: when you have enough ability, want full self-confidence, at the same time dare to express, and strive for other people's recognition, get the corresponding respect and return.

For SEO, I have written an article "Seo in the end is not difficult to learn, very esoteric?", in my opinion, SEO more is a kind of marketing and management strategy, the primary SEO do outside the chain, intermediate SEO do content, advanced SEO strategy. A seoer supervisor, need not their own operations, and even do not need their own team, but to develop an SEO program and planning, while assessing the value of SEO to the company, through the quantification of ROI to calculate the SEO investment. For example: a focus on doing Yunnan Pine (Chinese on the tip of the tongue of a Yunnan cuisine) local direct sales of small companies, this is necessary to their own team to do seo it? The answer is no, from the company's product side, Tricholoma matsutake is a highly seasonal products, and production is very low, belonging to the minority products, At the same time, the search for Tricholoma matsutake is not many, so if the formation of their own team to do so the word "SEO" is a serious waste of human resources, so this situation we can consider outsourcing seo, or do bidding. Under what circumstances can you consider outsourcing? We can calculate the search for "Tricholoma matsutake" the number of times a year, and then calculate the click of each search, to the site to bring the estimated flow and transformation, so that the calculation of the value of each search, the overall assessment of the word to do SEO can bring to the site how much value, When this value is greater than the cost you need to outsource SEO, you can outsource this SEO.

Article source Zhang Suihua personal blog: http://www.zhangsuihua.cn Welcome to communicate!