Can create a good website without SEO

Search engine optimization, commonly known as SEO, is a topic that will gradually perish on the internet. Most people think that SEO is the most important thing on the Internet. They think you do not do SEO, your site must be unknown, if you do a good job of SEO, your site will certainly be successful. We also analyze the case of woothemes in this article and write a question and answer from my (John O Nolan) and adii Pienaar and Adii Pienaar's Views on SEO.

　　What do they want you to do?

SEO companies use the technology is divided into two factions: "White hat seo", "Black Hat seo." People used to use black hat seo to describe some suspicious ways to deceive search engines. They interconnect many sites to get more out of the chain, higher PR values, and use search engine algorithm vulnerabilities to write the most optimized pages. But actually, white hat SEO is not much better than black hat seo.

Plainly, SEO company has only one purpose. That is to put the site in the mainstream search engine of the most popular keywords in the highest position. They don't value the content of their optimized website, as long as there are enough keywords on the page. They don't value the usability of their optimized web site, as long as the search engine can easily index to it enough. They don't care about the bounce rate or how confused and bothered people are when browsing the site. White hat SEO guy does follow the rules of the search engine designation. They have almost no conflict with any Google service. And they are only going to use SEO techniques that are considered legitimate. The problem is that, despite being on the top of search engines, they are completely ignoring the focus.

If people just spend 5s browsing your scary website and pressing the back button on your browser right now, I think that no matter how high your site is in search engines, your site is still a waste heap.

There are some SEO companies from the main investors from the customer to take the money set up. They pay for untrained employees, and let those guys build spam posts with piles of fake content and bogus links. More hilarious is that these companies actually put themselves as a complete white hat seo, they actually openly think this is the operation of the rules. But they're actually just using a bunch of dubious, despicable means to achieve their goals. I know this because I've worked for a company like this, and now I hate every minute of it.

But there are also so many people, they have a wealth of SEO knowledge, but compared to the entire site design and planning, they only shallow use of SEO technology. The difference between them and the above two kinds of people is-they basically do not mention SEO. Now I have to break the article a little bit to make a short statement: Not all SEO companies are so bad, and not all SEO companies are violating your interests. In fact, there are a small number of SEO companies who are genuinely trying to help you correct your misconceptions about the Internet. (Hint: these are not spam)

　　What should you do?

Search engines are designed to allow customers to search for the best and most appropriate sites. I repeat: the best and most appropriate site. Not those "optimized websites."

A large number of people in favor of using SEO techniques to get a better sort agree that: a good website-building will do this to you who want to build a good website: use appropriate head tags, establish a simple and orderly link to effectively organize your site, ensure that the relevant content is well presented and easily linked. Create articles that others like to reprint or comment on.

In short, you can win a game with a 1992-year Honda Civic, but you need to inject a lot of fuel and bring in a lot of nitrogen oxides. And with this money, you can buy a Mercedes. If you want to build a good site in search engines, then don't think about how to please the search engine, or how to build an excellent enough website! Write your website in the right way, make it easy to access, make it fully available, make sure it has excellent content, make sure your site has a broad market and has a good reputation. These are also important factors that make search engines more powerful for your site.

When you build a website, if you take the time to do the right thing and keep a close eye on the needs of your users as they grow up, the weight of the search engine will definitely improve. I promise you! -None of these things SEO companies can do.

　　Case study: WooThemes

Only three years ago, Adii Pienaar and his two collaborators founded WooThemes. They are closely watching their products, their customers, their marketing, and not too much attention to SEO.

In 2 years, woothemes annual income of more than 2 million dollars-it is enough to prove that they have done a very sensible thing.

When I asked Adii to share his successful experience, he said:

Adii, you always pay close attention to how to build woothemes, so that it has the quality of products and good market, rather than focus on SEO. What made you think that at first?

"To be honest, there are two constraints on our project, and we need to deal with them in the right way," he said. These two constraints are: 1 of SEO-related knowledge and experience of the serious lack of, and 2 have no money to buy links or advertising on AdWords to form a strong competition. But I always think "content is gold", and SEO means is contrary to principle. So we have to focus on what we can control: good products and great content. These two items for our website brings a considerable number of mutual chain and chain, which ultimately makes our website weight significantly increased. ”

Andii so you have no special SEO on the site to the overall impact of your company? Especially the impact on the number of visitors and site traffic data?

"I don't think there is any negative impact on us without SEO, and instead, we see visitors on our site looking at more than 6 pages at a time and spending 6 minutes browsing our website." ”

When searching for most of the keywords associated with quality wordpress themes, your site always has a very high ranking, do you keep a close eye on the situation? In order to improve the weight of your site in the future, have you made plans or plans?

"We do focus on these keywords, but not very closely ... It is a common practice to put AdWords in order to show better keywords on search engines. But we found that there was no price/performance ratio (which is why we stopped the launch). So our strategy does not change: Try to make better content and products-this will certainly let more people focus on our products and ultimately make our site more weighted.

You've recently started offering a number of Third-party plug-in Integration services for your theme, many of which provide SEO plug-ins for WordPress, and what makes you choose to offer them? Or has it changed your point of view in some way?

"We decided to add the right SEO support to our subject, because this is the main requirement of our customers, and we don't want our opinions to waver in this regard." Our site content accounts for about 20% of 80%,seo skills, but this combination is determined by personal thinking. So we admit that our customers may be different from us in this respect. ”

Finally, if you make a new start, will you change your SEO strategy?

"I really hope we can restart the Internet and make sure SEO disappears."

Serious idea-No, we will not make changes to our SEO strategy. “

　　Summarize

You do not need to waste money to the SEO company, it is not worthwhile, you do not need to pay the other webmaster to buy links. You can't waste all your time studying how to get a better ranking. A good ranking is not the most important thing in building a website or e-commerce.

People always do this for example: SEO can improve the ranking of your site, just as you place your store in the downtown area.

But the most important thing is: no matter how luxurious the road you have in front of the store, or maybe your next door is a top brand like Gucci and Prada, and if your store is rusty and the waiters are rude and no one is in your shop, they'll leave right away even if they're not careful.

To be a good website is the first and foremost priority. Good websites always get very high rankings, because that's what search engines are designed to do. Stationmaster, begin to pay attention to what is the most important!

Original author: John O ' Nolan

Blue Wind, green shadow

Original: Create great Websites, without any SEO