Chat on e-commerce websites

I chatted with a friend of an e-commerce website yesterday and talked about a lot of things within two hours.

How can we stand out when the same type of e-commerce website already exists. First, pay attention to non-functional requirements, such as performance, usability, and scalability.

These three points are all very important. If a customer clicks a link when visiting the website, and the link has not been opened in 3-5 seconds, then it will not start again. In addition, the loss of customers will cause great losses;

Ease of use is reflected in the more user-friendly interface design, making it easier for users to use. If it takes half an hour to buy a product on the same type of website, on our website, we can simplify all the processes and get them done within five minutes, which will greatly attract users and provide a good reputation, it is also in line with the saying that "Only fast does not break.

Scalability is also very important. When the number of visits to a website increases dramatically, can we add a server to solve the problem of scalability? If not, there will certainly be a big problem. After all, it is a national website. If the marketing method is proper, it is quite possible.

Speaking of marketing means, we talked about the use of various circles, the use of word of mouth in the circle for viral marketing, and at the beginning, when entering this circle, the goal is not necessarily very clear. It is only in this way that we can establish enough trust relationships with people for the profit of e-commerce websites. In fact, trust relationships are the most difficult thing to establish. After all, in today's society, there will be a lot of suspicion between people. If utilitarian purposes are very obvious, it is difficult to form a good trust relationship, but it is easier to make friends.

The website style may not be exactly the same as the traditional one. On the one hand, we must pay attention to the development of mobile devices. In the case of tight time and heavy tasks, we can start from the web version, but we need to develop a website for mobile devices, this should be a business card of an Internet company. When other websites of the same type do not have this function, the first person who has it will be able to make some difference, people will spend more and more time using mobile terminals to access the Internet, and the market potential will grow. On the other hand, to design websites more user-centered, each customer is not the same, but can recommend products according to specific circumstances, in addition, they can make some comparisons for products, so that customers will not be confused when they want to buy products, and do not know where to start.

In addition, we also talked about the management of development teams of Internet enterprises. Instead of simply following traditional software engineering methods, we should implement some important agile practices, in this way, we can better adapt to various changes, communicate with customers more, And get feedback. Here is the thinking of various kinds of debt, technical debt, demand debt, and so on, basic agile practices, such as continuous integration,CodeReview, rebuild, and so on will be very useful, with a clear purpose, that is, to reduce the amount of documents, improve the quality of code, and strengthen communication and feedback with customers to embrace changes. However, it is easy to say and difficult to do it. After all, many teams have different ideas about this, and many habits have been formed in the previous process.

In the chat process, I also learned the hardships of entrepreneurship, but it was not as smooth as it would be under ideal conditions. under the constraints of various conditions, there will always be a lot of difficulties and pains. However, what we can do is not to be discouraged, but to work hard to solve the problem and make constant changes.