Seo workers often need the help of some SEO tools, such as website query and PR query, to save their time and make Seo easier. So what are common SEO tools? Today, the moonlight blog introduces some frequently-used SEO tools and classifies them, hoping to help you with Seo.
1. website administrator tools
The website administrator tool needs to verify the ownership of the website domain name, usually by uploading a specified file, adding Meta, or modifying the website DNS to verify the Administrator's identity. After verification, the website administrator can query various statistics on his website.
1. Google webmaster tools
2. Bing webmaster tools
Microsoft's Bing website administrator tool obtains Bing's search query, index, and search traffic data. After Yahoo site explorer is disabled, many functions are integrated into bing webmaster tools.
3. Baidu webmaster Platform
The Baidu webmaster tool provides the user-submitted sitemap function, Ping service, and provides some URL optimization suggestions and website security detection tools, but the overall function is relatively small.
2. External link check tools
The external link check tool is used to query the external links of various websites (especially competitors). Generally, you do not need to log on to it.
1. Yahoo site explorer
Yahoo's external chain data is recognized as the most accurate, so this tool also has a great reference significance, but unfortunately this is a good tool, but it was closed by Yahoo.
2. Open site explorer
This tool is very similar to Yahoo site explorer. You can analyze the number of domain names linked to a website and sort the links by weight. However, the link for analysis is not accurate to Chinese websites and cannot identify Baidu search engines. The cost is high, and the Pro version costs $99 per month.
3. Traffic query tools
The traffic query tool is used to roughly estimate the traffic of each website. Generally, you do not need to log on to it.
1. Alexa
As an authoritative ranking statistics platform, Alexa provides ranking information of various websites, network traffic data, keyword search analysis, Website user statistics, and other functions. Alexa provides simplified Chinese website services.
2. Google website trends
The website traffic query service provided by Google Trends can analyze the traffic and popularity of all websites, and compare the traffic of similar websites in charts.
Compared with the Alexa interface, the Google Trends for websites interface is relatively simple and provides few data information. However, the information provided by Google Trends has a high degree of authority and accuracy, you can roughly compare the traffic sizes of two different websites.
3. DoubleClick ad Planner
DoubleClick ad planner, formerly known as Google ad planner, can optimize users' online ads through the free media planning tool DoubleClick ad planner, which provides access statistics for various websites, so that advertisers can know the best choice for advertising based on the traffic volume.
4. Keyword Query Tool
1. Google Trends
Google Trends (Google Trends) is an application product based on search log analysis. By analyzing the search results in Google databases, tell the user the frequency and related statistics of a search keyword being searched in Google. The trend record graphic display of each keyword in Google Trends is divided into two parts: Search volume and news reference usage, users can intuitively view the changes of the search volume of each keyword on Google and the reference of relevant news in the world, and display a detailed histogram of cities, countries, and languages.
2. Google insights search
Google insights search (Google search resolution) is actually similar to Google Trends, but it looks more professional in terms of details than Google Trends. Google insights search can compare the search volume between specific regions, categories, time ranges, and search resources.
3. Baidu Index
Baidu is similar to Google Trends, but its search data is based on Baidu search engine. This tool is a data analysis service based on Baidu Web search and Baidu news search, it is used to analyze the "user attention" and "media attention" of different keywords over the past period. This keyword analysis tool is useful for Chinese users.
4. Google adwords keyword Tool
The Google adwords keyword tool helps you select keywords and track the keyword effect. You can automatically generate a list of the most common synonyms and related phrases based on the keywords specified by the user, and provide you with an estimate of the clicks of the keywords. Its "traffic estimation tool" can also estimate the global monthly search volume of specified keywords and the local monthly search volume. It is suitable for Mining Long Tail Keywords of vertical portal websites with a large amount of information.
5. Keyword ranking Tool
1. Baidu search rankings
The daily keyword ranking published by Baidu is automatically calculated and generated based on the baidu search volume statistics of the previous day. It is automatically updated every morning to update the most popular content that most users are interested in.
2. Google Zeitgeist
Google Zeitgeist is the annual keyword ranking published by Google. It collects statistics on annual Google queries and collects keywords that are most concerned about. Google Zeitgeist provides an annual list of hot keywords, A list of topics and countries is also provided. The daily ranking list is currently only available in English and is provided by Google Trends.
3. sogou hot search
The daily keyword ranking published by sogou, which is based on search data, is similar to the baidu search rankings.
Vi. Other Tools
1. Google Analytics
Google's free Analysis Service provides many professional reports on marketing and content optimization.
2. Baidu statistics
The free professional website traffic analysis tool launched by Baidu has similar functions as Google Analytics.
3. website history Query Tool
The internet archive stores the homepage information of various websites since 1996, but the website has been blocked by China.
4. webmaster tools
Chinaz provides a series of Seo tool sets that focus a lot of Seo queries on one page.