Content factors affecting search engine rankings (SEO)

Search Engine | Index |seo| search Rankings

Today to analyze the impact of the search engine rankings (SEO) content factors:

One principle: the richer the content, the more favorable to SEO!

Why is there such a principle? We will learn to analyze the search engine algorithm, how to analyze it? From the human aspect analysis, because the search engine all algorithms are imitating human's thinking way to analyze: What kind of webpage is more professional?

Reason one: The richer the content, the search engine will think you more professional!

Give an example to illustrate this problem, for example, you and I want to put the word "e-commerce" in front of the search engine. and are using a separate domain name for this keyword to do a website. Your site has only one page, and my site has 10 columns 10,000 pages. So, is your website professional? Or is my website professional? Must be a rich content of the professional!

Reason two: The richer the content, the more keywords covered, the higher the flow!

Over the past few years, I have done a lot of large-scale portal site SEO, do before, these sites through the search engine natural rankings brought by the flow of only tens of thousands of IP, but after a year of SEO, they daily through the search engine natural rankings bring more traffic than 500,000 IP. Why can they get so much traffic through SEO? The basic premise is: There is a very rich content!

Of course, there are successes, there are cases of failure. I once gave a small industry portal to do SEO, I think, such a small industry portal, looks so much content, every day to update at least 300 content bar, who knows that they only update two or three daily. As a result, I have ranked the top 8 most popular keywords in their industry, like "psychology," on Google's first page, and they've only added hundreds of traffic. I let them do more to enrich the content, but they can't do it. Even the content has not increased, but is decreasing. If this site content from 10,000 pages with 3 months to upgrade to 100,000 pages, in the SEO work with the cooperation, traffic increase by 10 times times is not difficult. If you do not add content, seo do a good job, traffic can not have a leap.

Principle bis: The more original content, the more favorable to SEO!

In recent years, the CN domain name one yuan, caused the garbage web site troubles, for many personal webmaster or team, the site is not "do" out, is produced, because the website proposal is simple. Send a CMS system up, and then set up a collection, one day can do a hundreds of thousands of Web site content. Because of the proliferation of spam sites, so the search engine more and more attention to original content.

How does a search engine determine if it is your original?

1, the time is included is a factor

2, the article contains a link is a factor

Especially links because, because the PR value of the algorithm is the earliest to borrow the traditional thesis professional judgment way: in the traditional academic field, a paper is cited more, it explains this article more professional!

What about the Web page? The reason is the same, if your article in your own starting site add to enter, and then go around to pick, search engines can be judged may be your original. At the same time, this is one of the techniques for increasing the reverse link method.

A website is not all original, but can have a small part of the original will be compared to all of the sites in the rankings have advantages. If you do not write original also does not matter, the world article a big copy, you can very reasonable arrangement present some articles, also may realize this effect.

How to according to the needs of SEO, in the content of efforts?

1, enrich the content of the website

Simple to say, difficult to do, especially for many non-information e-commerce sites, such as hotel ticket booking tired site. At present this kind of website all is inquires, but the query result class webpage is very difficult to be included. If using a reasonable SEO strategy, through a variety of combinations. For example: City name to City + discount air ticket, this kind of combination word, can make out hundreds of thousands of key words webpage, and have professional content of webpage.

Of course, different types of Web sites, rich content of the SEO strategy is different, but this strategy is not based on simple SEO technology, but will: SEO, humanization, creative combination of these three, in order to make a very rich, very humane, it seems the natural content of SEO.

2, the content of the reasonable arrangement

In this respect, Sina did the best, Sina most of the content is someone else, but they around different topics, have a corresponding index arrangement. In this way, the theme of each keyword will look very rich and professional content. So it's very easy to get good rankings.

The current blog tag, is also a good way, because each tag is a keyword, and can be reasonable index and its related articles. If the tag page can be reasonable in accordance with the SEO perspective to design more professional words, the use of tag is a good way.

Key: Around the keyword, at the same time looks like it is for the convenience of users to do.

3, original content increase strategy

1, add your own content

Make a plan for yourself, such as a weekly, or an original content every day, with the accumulation of time, the site will be more and more good rankings. This is a process of accumulation.

2, so that users rich content

Community-type site, can provide a column for each netizen, or regularly engage in the theme of the essay activities, you can let the vast number of netizens to the site to enrich a lot of original content.

See here, analyze your site and see what you have to do to strengthen and refine your work:

1, the content of your site is rich?

2, your site can be better choreography it?

3, your site's original content in a planned increase?