Counting the Cloud computing industry: 3 major marketing vulnerabilities during the melee

Cloud computing industry in China is basically completed, no matter whether there is controversy, the IaaS of the Happy horse enclosure has been settled, showing a more clear pattern. Is the hardware ready to run the software on it? Ali have been pushing to invite SaaS vendors to host online software to their cloud platform.

SaaS vendors are very different from traditional big software companies like IBM, Microsoft, Oracle, and SAP. Big software companies are expensive, and SaaS products are generally affordable; Big software companies are generally very complex in terms of price licensing, and the pricing system for SaaS products is very straightforward, that is, charging per user; Big software companies require long-term contracts, one in advance, and SaaS products are rented on demand, can only buy for one months. So everyone is optimistic about the future of SaaS, especially in the last one or two years, there are a lot of small and medium-sized SaaS vendors, there are some very good SaaS products are also in business. The controversy of Baihua is very advantageous for the healthy development of the whole cloud computing industry ecosystem.

But based on our years of experience in the SaaS industry, the industry now has 3 issues that seem to be straying from the track.

1. Price Blur

General companies will list products, teams, financing and other information on their websites, but many SaaS companies do not list price information. In our own experience, the price page ranked among the top 5 users with the highest rate of access. Why do SaaS companies hide price information? Admittedly, they have many reasonable reasons not to disclose the price of their products, but how can they give potential users confidence in them? Potential users want to know the price, not just to get the lowest price, but also to deliver a message-the company is ready to trade.

1. Sales work over-reliance on sales staff

Sometimes users want to try the product, but the general domestic SaaS products are required to leave the phone, must talk with the sales, sales or customer service will provide a test account. Sure, the free trial may not work for everyone, but if the customer doesn't want to talk to the sales first about "demand" and wants to simply try out the software, why not? After all, some customers need guidance, and some customers already know exactly what they want. Previously, the software needed to be downloaded and installed, so it did not provide the user with a trial, too cumbersome, and could lead to piracy. But now that the software is online and not allowed to be tried by potential users, one might ask, do you have enough confidence in your own product? In our own experience, a significant number of businesses come from customers who visit our website, they try out products online and feel good about buying.

1. Rigid contract

What do customers fear? Contract. If a software vendor is required to buy it for a year, this conveys a noteworthy signal that they are not trusting their products/services and feel that the only way to ensure that the user is using and paying is contract binding. Our experience shows that customers prefer not to sign long-term contracts and choose to pay monthly. In this way manufacturers must win the trust of customers every month, users will be renewed.

Since there are 3 problems in the industry, then there is no choice for SaaS clients, of course. First of all, you can choose to do a better job at the above 3 points. Second, maybe some companies are willing to make an exception.

For more blog posts, please visit Http://blog.csdn.net/amidemao

Counting the Cloud computing industry: 3 major marketing vulnerabilities during the melee