Current status of web analytics industry

Although there have been many years of practice, but the global web site analysis is still a new development of science. This is because the website analysis method and the practice is in recent years only systematized theory.

Nevertheless, web Analytics has developed rapidly in all the more developed countries, especially in the developed world of Internet marketing, while in the developed countries of the United States and Europe, the development is more rapid. By the influence of these countries, the analysis of Web sites in Asia and South America is beginning to start.

The United States is the most advanced web analytics, because there is the world's most developed Internet economy, and the world's major web analytics tools are also provided by the United States companies. Among these companies, Google Analytics is affiliated with Google;omniture, which is also a listed company on Nasdaq, headquartered in the United States Utah State Orim, and WebTrends's headquarters in the United States Portland (Oregon State). These companies directly promote the Web analytics in the United States and even in the rapid development of the world. In addition, the world's largest web Analytics association organization WAA (Web Analytics Association) is also in the United States.

Most of the world's most professional and renowned web analytics experts are also in the United States, such as our well-known Avinash Kaushik, and Eric T Peterson,jim Sterne, which is rarely mentioned in my blog. They share a great deal of knowledge and experience of web analytics every year in the form of blogs, lectures and books.

However, compared to other traditional industries, the Web analytics industry is still very young, but growing rapidly. Statistics from Forrester Research in the United States show that in 2008, the U.S. Web Analytics products * Market revenue to 360 million U.S. dollars, 2009 to 430 million U.S. dollars, and in the next few years, will maintain about 17% of the high annual growth, And in 2014 it reached about 1 billion dollars in size. In general, the Web Analytics consulting services market is almost the same size as the product market, so we can actually estimate that the overall web analytics of the United States in 2008 would be about $700 million trillion, compared with $800 million in 2009.

Another more developed region of the Web analytics is in Europe, but because of the relationship between language and internet penetration, the analysis of European Web sites is uneven, with Western Europe and northern Europe stronger, while Eastern and southern Europe are relatively lagging behind. For example, according to a new study by Econsultancy.com LTD in 2010, the UK's 2008 web Analytics market was about 78 million pounds, and in 2009 it grew to 85 million pounds, which is actually quite impressive (about one-fifth of the United States). From the composition of the income, Web analytics products and web analytics services accounted for half. Like America's Avinash, Europe also has its own web analytics "missionaries", such as Dennis Mortensen,lars Johannsen,oliver schiffers, in my blog http:// Www.chinawebanalytics.cn also translated some of Dennis's articles. However, Europe does not have a unified web Analytics industry organization, the use of web analytics tools is also the traditional three piece: Omniture, WebTrends and Google analytics--Europe no heavyweight web analytics tools available, But another free web analytics tool Yahoo! The Web Analytics is the Dennis Mortensen responsible for development.

Each year, the United States and Europe organize web analytics-related meetings and forums, such as the one we know about Waw (web Analytics Wednesday), which was launched by Eric T. Peterson in the United States and is now regularly held in several cities in the United States and Europe, In China, Beijing and Shanghai will also be held in a certain Wednesday each month. Another important activity of analytics is the Emetrics Summit (Jim Stern), a major global conference on Web Analytics, currently held in the United States, Europe and Brazil. In addition, Semphonic Annual Xchange Congress also has a strong influence in the industry.

From the website analyst's income (pre-tax income), U.S. income is relatively high, 2007 years about a mid-level site analyst can have annual income of about 100,000 dollars, while the junior analyst in 50,000 to 60,000, while Europe is slightly lower, in 2007, intermediate analyst annual income of about 6, 70,000 dollars, And the junior analyst is about 4 to 50,000 dollars a yearly salary. Of course, in both the US and Europe, senior analysts ' income is not capped, and more than $200,000 trillion is a normal phenomenon. After the economic crisis of 2009, the income of the website analyst may be affected, but the overall influence is not big, 2010 year salary level will expect to rise.

South America is the website analysis of another piece of market, start earlier, can not be ignored. South America has been providing web analytics tools and services for about 2000 years, such as Chile's certifica.com, and is still one of the most important web analytics tool providers in South America. However, as with all the early-development sites, the log analysis occupies a significant proportion in South America, so WebTrends has a large share of the region. Google Analytics quickly became the most popular web analytics tool in the region as Google Analytics established its Spanish-language service center. South America is also the web Analytics2.0 concept (but in fact this concept still does not have a more unified understanding, the United States on this concept is more avantgarde) the impact of a deeper area, there are specialized web Analytics2.0 association: http:// Analytics20.org/es, of course, is entirely Spanish. Juan Manuel Damia is the founder of this association.

Compared to Europe and the United States, the Professional web site analysis is still rare in Asia, the site analysis market is still a baby in swaddling, the general view of the Asian site analysis is 3-5 years behind the west. However, the gap between major Asian countries in the Web analytics is not big, for example, in Korea and Japan, or a considerable proportion of web analytics is done through the analysis of Web server log data. Similar to China, in South Korea, more influential web analytics tools include "homemade" tools such as Bizspring, Amazingsoft and Nethru, while in imported tools, Omniture has built a company in Korea a few years ago, The Omniture company in China is just set up, so it looks like the South Korean market is more favored by industry-leading suppliers. Google Analytics is, of course, a common tool for Koreans. In Japan, the main web analytics tool is Google Analytics,digital Forest and Omniture. However, compared with other countries, Japan's more special aspect is that the proportion of Internet browsing through mobile phone is much higher than other countries, so in Japan, based on mobile browser web analytics is very important.

Another country worth mentioning is India. India's web site analysis needs more special, because the country's e-commerce demand is very weak, the application of the Internet to information acquisition and communication mainly, so the site analysis is actually less than China, Japan and South Korea are behind. Nonetheless, India still contributes to many of the world's top talent, for example, Avinash Kaushik is an Indian.

Both in Japan, Korea and India, web Analytics are facing similar challenges. Asian countries ' web analytics market still needs education, the importance of web analytics is inadequate, and in many people's opinion, web analytics and SEO are no different. In addition, there is still a dearth of people specializing in web analytics, and no top experts such as Avinash, Eric or Dennis are present in these countries. What is better than China, however, is that the concept of Japan and South Korea has begun to shift, and it has begun to focus on the importance of Web site user behavior behind web traffic, from the core of getting a lot of traffic to getting high quality traffic, Most of China's websites are still focused on getting a lot of traffic, regardless of the quality of the traffic itself.

To sum up, web Analytics in the world's development is uneven, even in developed countries there is still a gap. For example, the difference between Europe and the United States is not in consciousness, but in the actual investment in the analysis of the web, Europe is less than the United States. Web Analytics in other developing countries and regions need to address cognitive problems first. Overall, the industry is in the ascendant, global development is very rapid, industry opportunities in the next few years will continue to emerge.