Customer Segmentation: the Internet industry needs to learn from agriculture

Reprinted please indicate the source: http://blog.csdn.net/horkychen

The customer or user segmentation means that the same principle is true for the intensive agricultural work. This is in our 8000 or 9000 years (not the same) the history of agriculture has long been recognized as the soul of sustainable agricultural development (for details, see Zuo shuzhen's paper on farming-free and traditional farming methods ).

Based on the simplest idea, to get better food or harvest, spread more seeds or use a larger fishing network, the better the harvest should be. If so, it would be easy! As long as we continue to expand the territory, this is indeed the simplest method. However, resources are always limited. What should I do when resources are exhausted due to productivity constraints? As a result, our ancestors knew that they could use the methods of turning soil and accumulating fertilizer to increase the harvest. (The fishermen know how to properly enlarge the size of the fishnet hole, so as not to catch small fish, so as to ensure that there are fish in the year .) After that, the improvement of hybrid rice on the world's food problem was aimed at improving the harvest with limited resources! Unless one day, like a large-scale discovery of a sea, humans can move to a planet outside of us, that is, of course, another thing.

In the West, Israel uses efficient irrigation technologies, such as drip irrigation, to combat the natural environment of water shortage, to ensure agricultural development (Baidu search "Israel's drought relief experience "). In Germany, GPS is applied to the fertilization process, so that the fertilization machine can obtain the type and quantity of fertilization from the data center based on the current location of the soil (Baidu search "German Agriculture, GPS application ").

Conservative agriculture is still the case. Internet companies at the other end of the social productivity queue should also be able to work hard!

 

As an Internet company, soil (or fish ponds) is our user base. Apart from external expansion, do we need to cultivate the soil on our hands! After all, resources are limited, and competition will become cheaper and more localized (Baidu search "market localization trends" and "Chinese entrepreneurs localization trends are obvious ")! It is worth pondering at the strategic level how to segment customers and avoid over-development to ensure sustainable development! I agree with one sentence: "Deliver custom value,
Not Product Features !", Products should be planned first, and then developed.

 

* Although Chinese agriculture has ushered in new bottlenecks, the idea of intensive cultivation will not change!

Reference: Deep Learning-Explanation of Japanese software companies