Dating community Seo-for users _ for search engines

Source: Internet
Author: User

DatingCommunitySeo-user-oriented Search Engine

Seo is more and more popular with start-ups and webmasters in terms of cost effectiveness in network sales (SEM). The cost of investment is relatively low.

Seo may have been regarded as a pure technical activity and will be done again after the website is launched. More importantly, these are the lives of the technical department.

In fact, everything is implicitly carried with a goal or purpose. Who is the goal of Seo? Seo can be understood as a search engine optimization. for search engines, it can make search engines optimistic about their websites and improve their rankings.

But the real goal is to serve users. Whether it is the goal of a designer or product manager in Seo, Seo planning is a direct goal for the good user experience.

 

But why is Seo widely used as a relatively independent technology?

1) emphasize only the user experience, and the motivation for R & D departments and designers is not enough. That is to say, to developers, the website should improve user experience,ProgramThe staff verbally admitted that this should be the case, but they did not push them to do well in practice,

He cannot see the benefits. But when we tell programmers and designers to use it as Seo, the real benefit is that it can bring traffic and orders, which is a big boost. Even if the designer is not motivated, the boss will force him to do Seo.

I think web programmers may not know Seo, but they must know the user experience. However, the fact is that the user experience of most websites is greatly improved. So sometimes it is better to emphasize the user experience than to emphasize SEO to improve the user experience.

2) Although a large part of Seo overlaps with the user experience, some content is not included in the user experience. Of course, some content of user experience is not included in Seo. There is a crossover between the two, but it is not the same thing.

Website Seo is now becoming more and more a job at the planning level of a website. It is a very important skill to keep yourself up with pure sales and technical skills. Simply put, the words used in Website planning and text writing should focus on the main keywords, but we should try to Use synonyms, synonyms and extended words as much as possible to facilitate analysis by search engines. In English text writing, different tenses, voices, and single and multiple numbers generated using the same root word must be used in the webpage content.

This is a basic Seo technology, but I can't see any help for user experience? Although it is written in a different way, it is actually a meaning, as long as the user understands it. No matter how you write it, you must understand it. However, for search engines, different writing rules are quite different. At the beginning of the planning, we should locate the website's objectives. How to make more users find the website must be guided by the lazy search engine before they will not lose their way. But what is the actual demand of netizens? This requires

The positioning of products and the training of advertising keywords are more in line with the query thinking habits of the network. If it is a local portal or long tail, you should pay more attention to the search thinking of the local people, taking the ideas of Guangdong natives as an example, for netizens who are not good at Mandarin

This is a headache. In response to this need, there is also a special Cantonese input method. Everything is based on user habits. This is for user optimization.

For the search engine itself, it is actually more important to understand its basics.AlgorithmAnd rules to cater to its related conventions, because the final search is still for the user. Therefore, the premise of Seo is to adjust the SEO strategy based on the analysis of target user images as the basic data. This is more accurate.

 

 

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