Discussion on the optimization of SEO real-combat page

"Search Engine Technology Basics" in this book, the search engine returns query results based on three aspects of the results: content similarity, data quality assessment results, user preferences. This "content similarity" in the SEO perspective, is through the optimization of the page to achieve. In order to highlight the relevance of the Web page, after my actual combat summary, there are six major "key points":

First, the title of the page. This I think needless to say, as long as there are SEO common sense that the page title is page optimization will not be overlooked a key point. There's not much to tell about how to write a page title. In general, a title can not put more than three keywords, the more important to put in the front. Remember to stack keywords, and note that the title fluent.

Second, the page description. The main role of page description (description) is not to improve the relevance of the Web page, but directly affect the search engine rankings results of the click Rate. A friend who has done bidding knows that writing a page description is actually equivalent to the "originality" written in the bidding. So, I write the description of the page completely referring to the "creative" writing.

Third, keyword density and full appearance. Keyword density was once a black Hat SEO object, although today's search engine significantly reduce the weight of keyword density, but a reasonable keyword density is still page optimization must do a key point. (digression: True keyword density is the article after the Chinese word, get the word item collection, assuming that the keyword is a word item, the number of occurrences of the keyword divided by the number of words can be obtained.) And the complete occurrence of the keyword will directly show its relevance, indispensable.

Four, bold or underlined. For the keyword bold or underline is to help search engine in Chinese participle when it is easier to determine the keyword should be a word, to avoid being participle.

The offset of the topic. This is like the middle school composition of the "theme to focus", is to avoid the "digression." Because search engines find pages from inverted indexes, they still need to get the word-item vectors of the inverted index document and the positive index document to compute the rest of the chord similarity.

Six, import anchor text. Including inside and outside the station import anchor text. Anchor text can be written as the target keyword of the page, or it can be extended semantic related words. It and the page title is most able to reflect the page relevance of the two aspects, very important!

Basically, page optimization can do these six aspects, enough! There is no need to spend too much time on the other side of the page optimization. If you have time to spend more to improve the page "content quality" and "Page layout" On!

Finally, I would like to say that to improve the relevance of the Web page, but also to consider the user's "information needs." Search engine "Relevance of search engine results" is defined as: Users with information needs in the use of search engines, the relevance of a result refers to the results to meet the user's information needs.