Do a qualified SEO to have what knowledge

Into the SEO line has been nearly 2 years, in this industry, the beginning with very few professional seoer, but rookie level of people everywhere. I was thinking, "What kind of special skills does a real optimizer have?" and what are the hidden ways? Through a period of research and observation, I found that, in fact, SEO is not difficult to learn, but to extend it to the highest state is not an easy thing. After my own two years of experience, I think the real seoer should have the following points:

First: The choice of server domain name

Choosing a good server is a very important step for the site. Server stability or not, access speed, etc. will affect the quality of SEO in varying degrees. Domain name in the choice of the first to consider whether the domain name has been the experience of K, if the domain name is really k, it can not register it, because this will greatly affect the future optimization. Of course, in addition to consider the factors are: SEO like this domain name, the domain name for the user is easy to remember and so on. In short, a good server and a good domain name is the most important development of SEO.

Secondly: the cognition of the whole structure of website

SEO In addition to do a good job of the server domain name, but also to the structure of the site itself to adjust. Make sure that the structure of the site you want is flat or vertical. and also detailed analysis of the site is conducive to crawling spiders, Web site content updates can be quickly indexed by search engines to achieve the user convenience to find the effect.

Of course, the site's overall framework of the arrangement and settings will also be with the CSS file and JS files placed in the location, so, in the CSS and JS location is also a problem can not be ignored.

Next: the website on-line keyword choice

I think most of the seoer do site only one purpose, that is to build a Web site to make a profit, more to get money. We all know that it is not easy to make money now, of course, online money is not an easy thing. Therefore, the establishment of the station still need to pay attention to a lot of matters. First of all, keyword selection for the site will play a part of a very important role, the site's good keyword selection is to take into account the keyword competition and the number of visits (if you know the number of keyword visits, you can in the Baidu Index zhishu.baidu.com view), The number of keyword visits is updated daily.

The second important point is: to build the station before the comprehensive evaluation of the various search engine segmentation principle, as well as the choice of keyword later expansion of the problem.

Finally: must thoroughly understand the station inside station outside the optimization method

Application in the site of each page title, keywords and description are very critical, to know how to write, how to write will cater to the taste of SEO ...

In the news of the Web site, the content of the key words should be how to layout, site internal links should be how to build and clearly know what is the tree structure, classification page, column page How to link, through what kind of good methods to transfer these links to the home page and so on.

Outside the station optimization: As a qualified SEO must be clearly aware of how the chain can be collected quickly, the best ranking effect on the site. After my own two years of webmaster life, summed up some of the focus of the chain, that is, the exchange of friendship links Skills: When the link, to pay attention to the Web site is related to your site. Web sites that are relevant can help promote friendliness.

Also in the exchange of connections, must understand the other side of the PR, to see whether the or value of their own site is lower than the PR, if very low, do not recommend exchanges, so that you can reduce the PR of the site.

In the attention of the PR at the same time, but also pay attention to the other side of the export of the number of links, if more than 20, do not recommend exchange, because each other's weight is divided to the 20 sites, and then to exchange with it will have no advantage to their own site, this article by the Dalian Reprint please note the following here, very grateful.