Do a qualified website SEO diagnosis do not blindly picky

SEO diagnosis of the word since 09 has been gradually recognized by everyone, the current search volume has been rising trend, in the early 2012 even reached the highest of about 250 of the search volume, on the one hand, because more webmaster pay attention to Site SEO health, on the other hand also explained in the Baidu Variable algorithm environment, Want to better optimize the site but do not know the site problem, need professional help guide the needs of people are gradually improving. We look at Baidu Index for our statistical trend map can be very clear to know:

　　

In particular, a lot of webmaster in depth learning SEO after the site of the SEO is very interested, because the process of SEO diagnosis of a case is definitely a quick way to learn knowledge, but contact a few better webmaster you will find a lot of friends in doing SEO diagnosis when the starting point is wrong, Many friends are casually looking for a website to find out the problem of the site, so it is entirely run to pick the wrong, many times may be more to show off their own technology how good, this diagnosis of mentality are not correct.

SEO diagnosis is not critical, just like doctors should know a person's illness through the "Hango" to find out the cause, and finally through their own medicine to treat the patient's disease, but now many doctors are thinking more from you find something wrong, small disease said into a big disease, Then all rushed to prescribe medicine in the direction of the money to the doctor, never get both sides are satisfied with the results.

Recently saw a saying, feel very good: SEO diagnosis is not a one to find the site of the bug, but from the site of the whole day optimization point of view, the details of the diagnosis is always to solve the details of the problem, the bug solved may not affect the ranking of the site and traffic promotion, For example, some friends are very enthusiastic about the use of nofollow tags, the site will be diagnosed when the use of a label, it seems that no use of this tag is not to the depth of SEO attention, in the recommendation to the site will deliberately request in this regard, of course, the use of the nofollow , indeed can help the site to enhance the collection and overall flow.

Do a qualified SEO diagnostic personnel, personally feel the need to do the following three aspects:

1, the diagnosis from the site as a whole problem, not for small issues, but for the overall optimization of the site. General friends asked me to help diagnose the time, I will first ask them the site encountered problems, only clearly know the site encountered problems, can be targeted to do some diagnosis, such as some friends are included in the diagnosis of the problem, then our starting point to be considered from three aspects, The first is to see the structure of the site is conducive to the search engine crawl, a lot of sites included in the promotion is not because of the unreasonable structure, the second we want to view the content of the site, content in the online repeat ratio directly determines the quality of the site, but also to understand the industry's knowledge and the Finally need to understand the search Spider crawl page, for example, the Enterprise site content update is not much, then the search engine spiders must be less, if the weight is insufficient, then the site will not be included in the promotion will not come up, this time we need to use the high weight of the outside chain to guide spiders to crawl the web site to make spider access.

2, the diagnosis needs a lot of experience reserves. Before because of his inexperience, make out a big joke. To make a diagnosis for a business-to-consumer website, I am in the analysis of the site included, incredibly did not take into account the two domain name, but only to see the site's www domain name, of course, on the one hand, because they consider the problem is not comprehensive, on the other hand, because there is no web optimization experience, so before making a diagnosis, It's a whole lot to think about, for example, if I had the experience of being a SEO, then this low-level mistake would certainly not have been made, and good experience would have helped me to take the wrong path less. The experience of the reserve mainly includes the SEO diagnosis of all aspects of knowledge reserves, for example, when it comes to the optimization of site performance, how do we differentiate between the first two pieces, one is the front-end code optimization, the other is the backend server performance optimization, if you do not understand these may do poorly in this aspect of the diagnostic work.

3, the diagnosis needs to be modular of each problem. The previous article is interspersed with a lot of details about the diagnosis, in fact, this series of problems can be sorted out for modularity, that is, the problem may be a problem in the area of a collation, and then in the diagnosis of the direct generation of the verification can be, so that the diagnosis of the time easily and quickly. At present, a lot of SEO diagnostic tools, including cloud diagnostics and seowhy SEO diagnostic tools are using similar ideas to make tools, but the tool is only auxiliary, we are in the diagnosis of the time or rely on specific people to carry out some details of the grasp.

Well, for the qualified SEO diagnosis how to do, I simply talked about here, the diagnosis process there are some more details of the problem this is their own experience accumulated.

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