Do SEO mentality need to calm to avoid excessive optimization

We webmaster do seo show the effect often has hysteresis. SEO itself is not an overnight feature. And some webmaster friends hope that the effect of their own SEO can quickly show, but this is not realistic. It is such an impatient mentality, so that we do a site prone to some of the situation of excessive optimization. Moved recently to help a friend analysis of a station, it is such a situation.

Excessive optimization refers to the webmaster in the place to optimize the performance of the perfect, to achieve the ultimate, the result is counterproductive. Touched by this friend is to do a university forum, has done for two months. The rankings in the last one months have remained at 11th place. Moved a listen to this situation, the basic affirmation that this is the phenomenon of excessive optimization. Then moved seriously analysis of his website, confirmed the moved speculation. The site's excessive optimization is mainly manifested in the following situations:

1. Repeat the core keyword in the title

The title of the relevant key words can be accepted, but the same keyword appeared two times there are keywords piling suspicion. For example, we also appear "SEO forum" and "SEO Tutorial" this is OK. And if the beginning of the title and the end of each one "SEO forum" This is the performance of excessive optimization. The author's friend is just such a situation.

2. Outer chain anchor text too single

My friends hope that the site as soon as possible the core keywords to do, so in the early time to do a lot of the chain when the "Jiangsu University Forum" This word, and other words but do very little. This approach will make the chain too simple. One of the factors that search engines use as a ranking factor is that search engines want to describe or vote on our site through an external site. And a more normal vote should come from a variety of different types of Web sites, the description should also be varied. Unnatural outside of the chain will be the search engine suspected cheating. According to the author's experience, we do the chain of a single keyword anchor text ratio preferably not more than 30%, must not exceed 60%.

3. The chain all points to the home page

Normal and natural outside the chain is not all point to the homepage of the site. Baidu algorithm in the home page weight higher, which also makes the home page can often get a better ranking. So many webmaster in order to get ranked as soon as possible, in the construction of the outside chain will all anchor text point to the home page. and the normal link should be that we use high-quality content to attract external links, such links will more often point to our inner pages.

The above three points are the main performance of the excessive optimization easy to appear. Through a large number of buy high weight links, the outside chain to make the chain surge, etc. will also form an excessive optimization. The way to solve the problem of excessive optimization is to "optimize". The original performance is too perfect to remove some of the optimization, control under the threshold of search engine punishment. Moved to write this article is mainly to tell everyone: SEO needs calm, not impatient. If you think about ranking all day, thinking about traffic, how do you still have the mind to do a good job on the site. Focus on the user experience and provide what the user wants. Is the idea that we do the website to do SEO.

This article starts in the SEO Interactive forum http://www.seohu.net/thread-707-1-1.html, reprint please specify, thanks!!!