Do SEO must learn to master four basic data analysis

SEO industry, the data occupy a very important core. We focus on a lot of different kinds of data every day, and sometimes we just open the page and look at it, not even record it. In fact, the various data records, the analysis of our later work has a lot of help. We have to develop this good habit, the following is the Shanghai SEO experts to introduce four aspects of record data:

　First, the site included every day

A lot of people turn on the computer every day first thing, see their own site included, every day to add articles, products included how. In order to have a detailed understanding of their website. There are two records of these data, one is recorded on the day of the site collection, but recorded data after the summary to a general table, convenient for the overall analysis of the site. We also have a regular period of time to see, know the site's collection, you probably understand the search engine's collection of laws, so we will be very good to determine what time to update the site of the article more efficient.

Suggestions and methods: We record this data is also to be divided into large web sites and small sites, then for small sites we only need to record all day data is good. Large Web sites recommend that each news page, product page, etc. are recorded, so more detailed preparation. Use the method suggested to use site life on it (it is not recommended to login Google account, so the data will not be accurate), do not recommend the use of other tools, the first is not prepared, the second is to complicate their work.

　　Second, the number of external chain of the site increase and decrease trend

Content for the emperor, outside the chain for the king, everyone on the site's external links are very concerned about, external links will be the entire site rankings and weights have a great impact, but also the core site, we are very concerned about. We do every day after the chain to see the day of the collection, in fact, can not take the day of the inclusion of the situation to speak, should form a long-term view. For example, we sometimes do some forum signature, blog, bar and so on. Want to see the effect of these results need to query external link data, the future work to see if there is effect. The increase or decrease of chain quantity has important guiding significance to the development of later work.

Suggestions and methods: We do not care too much attention to Yahoo outside the chain tool query results. Google's external chain on the rankings also have a big role. In the analysis of both the results of the query to see, you can learn from the reference analysis. When doing outside the chain some blogs and forums prohibit the link, do not do. We also have a role in the Web site.

　Third, observe the website traffic and visit the URL

Each site's traffic and visiting URLs are two key aspects. Many people will start from these two aspects to analyze the work done, not only the entire site, but also includes product pages, news pages and other pages brought about by the flow, and then look at the analysis of these traffic page URL. See what keyword is the highest search rate, these keywords have no derivation of the word, these flows are from where to our website, we can completely based on these to do the next step of work adjustment plan.

Suggestions and methods: Analyze the data must be careful, attentively. For example, to find the right to bring the flow of keywords, from all angles, to see the time, the key length, the number of searches, rankings, site content is highly original, page snapshot time and so on these can be. So as to get the basic regularity. For the method, we recommend using Google Analytics (GA) Google Analytics, because it can provide a lot of data available to analyze, but also to maintain the site's data durability and stability

four, from the website log to see the rules of spider visit

Through the website log you can clearly know what the user in what IP, what time, what operating system, what browser, what resolution of the display of the situation visited your site which page, whether access to success. Web log is the search engine to visit our site to leave the most valuable wealth. We can find a lot of valuable information, through these information summary and analysis, we can easily analyze the source of the problem.

Suggestions and methods: From the site log we can see the root causes of many problems, such as some sites in the crawl top ten pages and directories are CSS root directory, or news page, product page, shopping cart page and so on. These can also be banned using a robots when you see them from the Web log. As for the method, the site log is generally stored in the virtual host of the LogFiles folder, you can use the FTP tool to download the website log, download the document for log format, can be viewed through the TXT document.

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