E-commerce platforms: thomasnet and kellysearch

Thomasnet, an industry-long B2B e-commerce website in the United States, and Google, the world's largest search engine, recently found that, 9/10 of buyers in the commercial and industrial fields started searching for products and services over the Internet, and 1/3 thought the Internet had shortened their process of reaching suppliers and vendors.

These enterprises usually need more network marketing resources after their websites are built and promoted to mainstream search engines. B2B e-commerce platforms are one of the main network promotion resources, releasing product information and advertisements on B2B e-commerce platforms has become a common network promotion method. The survey found that 71% of enterprises are looking for comprehensive e-commerce platforms or B2B e-commerce websites for promotion and promotion.

American B2B e-commerce platform thomasnet.com

Thomasnet is a B2B e-commerce platform based on North America and global supplier and purchaser Enterprise Information and product information. Thomasnet provides enterprises with major advertising opportunities including fixed-price directory ads and industry news ads. Directory advertisement can improve the product exposure in the industry catalog. To further improve advertising visibility, you can also purchase ranking points. The more you buy, the higher the ranking points.

Industry news advertisement is an RSS news source consisting of New Product Information released free by the customer. It displays the product information and display advertisement of the paid customer in the form of a sponsor link. The sponsor link advertisement is also displayed in the email business notification email subscribed by the customer.

Thomasnet.com also provides some practical content solutions for suppliers, which can be integrated into their own company websites to bring greater convenience to buyers, such as catalog navigator) the solution allows product suppliers to automatically generate online product directories.

British e-commerce platform and business search engine kellysearch.com

Kellysearch is also a world-renowned industrial and commercial search engine. It was founded in the UK, but has gathered data from global industrial enterprises. The kellysearch homepage has a simple entry and search entry similar to Google. The direct search result is a product directory link that contains the number of matched suppliers. The advertising opportunity offered by kellysearch is to independently display ads on the right side of the search results, followed by sponsors from other search engines. In addition, kellysearch also sells advertisements such as the top position on the product catalog page.

Despite a large number of advertising opportunities, suppliers did not really take advantage of these advertising opportunities to attract primary buyers. Thomasnet research shows that sellers still have a big problem in how to approach and meet the buyer's needs. The President of thomasnet believes that suppliers need to improve their information quality and professionalism, so as to convert website visitors into real customers.