E-commerce using SQL Server 2000

To be successful in e-business , you need a robust, fully WEB-supported database solution that meets the needs of today's rapidly changing Internet e-business environment. SQL Server 2000 provides all the necessary tools and functionality to quickly implement the next-generation scalable e-business solution. SQL Server is the most popular database for storing data on the Web, for the following reasons: it provides intrinsic support for storing and generating Extensible Markup Language (XML) data, querying from the web, and analyzing data through firewalls.

First fully WEB-enabled database

Rich XML Support in SQL Server 2000 means that Web developers do not have to do complex programming to access data using XML, and database administrators can easily manage XML-formatted data using Transact-SQL and stored procedures. Secure Hypertext Transfer Protocol (HTTP) database connectivity ensures that data can be queried through URLs and intuitive user interfaces, even for less experienced users.

SQL Server 2000 also makes it easy to query from the WEB. Enhanced English Query tool allows developers to be in Microsoft Visual Studio? To create a natural English interface for SQL Server. In addition, English queries can now generate multidimensional Extensions (MDX) to query online analytical processing (OLAP) cubes. It takes a few mouse clicks to deploy English queries on the Web.

SQL Server 2000 provides full-text search, which other vendors use as an additional billing feature. Full-text search allows you to search for Microsoft Excel spreadsheets, Microsoft PowerPoint? Format documents such as presentations, Microsoft Word documents, and more powerful Intranet and Internet searches.

Data security is also a big problem for WEB-enabled applications. By default, SQL Server 2000 is installed with high levels of security, taking advantage of Microsoft Windows? 2000 set of security features. SQL Server 2000 also introduces complex security features, including powerful, flexible, role-based security for server, database, and application configuration files, security audit integration tools, and support for complex files and network encryption.

Powerful Web Analytics

The robust analytics capabilities of OLAP Services in SQL Server 7.0 have been significantly enhanced. This feature, now called Microsoft Analytics Services, has full WEB support: OLAP cubes are accessible through firewalls, and companies can provide Internet access to cubes.

Companies looking to customize personalized content, provide targeted advertising, and have high profit cross-selling will rely on powerful data mining tools integrated in SQL Server 2000. Combined with Microsoft Commerce Server 2000, SQL Server 2000 allows you to quickly build a fit, scalable enterprise Consumer (business) solution that provides managers with real-time analysis of customer clicks and purchases.

In addition, Microsoft Data Transformation Services (DTS) in SQL Server 2000 allows you to easily extract, convert, and load data from OLE DB, ODBC, or plain text file formats into any supported OLE database or multidimensional storage. DTS also automates data transformation by periodically importing or transforming data.

Scalability and reliability to meet the needs of e-business

SQL Server 2000 provides scalability and reliability for the most demanding enterprise applications, and the hardware it relies on can be the economical and manageable hardware provided by different vendors. SQL Server 2000 supports scaling up with high-end symmetric multiprocessor (SMP) hardware. You can also extend outward by allocating loads on multiple servers using distributed partitioned views, a new data-tier feature that allocates data among a group of servers and coordinates query processing. As your business grows, you can gain greater scalability by adding servers.

SQL Server 2000 also has higher reliability. To maximize normal working hours, failover clustering is simpler and more flexible, allowing failover and failback to other nodes in the cluster, or doing the same work from other nodes.

Each E-commerce company in the rapid introduction of E-commerce solutions to the market in the process of race each other. The automated management and tuning capabilities in SQL Server 2000, powerful and flexible development and debugging tools, tight integration with Microsoft. NET Enterprise Server All allow your organization to quickly deliver next-generation scalable WEB applications. Not only is SQL Server 2000 one of the most powerful integrated database solutions on the market, its Web awareness is also an integral part of product functionality, rather than an expensive add-on component.