E-commerce-website promotion and Seo

1. Grasp the definition of promotion and Seo

1) promotion means to recognize and accept a website through online promotion and offline promotion through various reasonable methods.
2 ). seo, the full name of search engine optimization, is the search engine optimization. It is a kind of user-friendly means to make websites more friendly to search engines, these measures should be applied throughout the design, production, maintenance, and promotion of the entire website. The purpose is to make the website more friendly to users and search engines through these measures, in this way, you can use a natural search (excluding paid advertisements such as Yahoo and Google's left) to introduce traffic at a low cost and convert traffic to sales.
In fact, promotion and Seo are inseparable. In most cases, promotion and Seo are done by the same person, that is, seoer. The general process is to put a website, after the positioning of Seo, and then promote.

2. Understand the terms that are closely related to search engines and promotion and SEO.

Keywords: the content that you enter when using the search engine for search information. The search engine matches the information based on the keywords you enter, so as to provide users with the most accurate and practical information.
Search result page: when a user enters a keyword for a search engine, the search engine matches the keyword with the website on the server where the website is indexed, the page that will eventually match the website.
Website indexing volume: the number of pages indexed by the search engine to a website. The more pages are indexed on the website, the more information (keywords) that can be searched, and the larger the chance of being hit and displayed on the search result page.
Web Crawler: A web crawler, or web robot, is a program developed by a specific search engine that never stops working on the network. It crawls continuously on the network, the purpose is to continuously discover new links to include the webpages guided by these new links to the server for user query. Example: googlebot (Goole crawler)
Website map: A map created by the website owner to indicate the website structure. The map can be displayed in text or images. The other is to guide the map of the web spider and display it in the form of code to guide it crawling smoothly inside the website to discover more pages, this allows more pages to be indexed by search engines.
PR value: webpage level. This concept was initially proposed by Google to measure the importance of a webpage. Its level is divided into 10 levels from 1 to 10. The PR value is closely related to the natural ranking mentioned above. The higher the PR value, the higher the natural ranking. The higher the PR value, the higher the site importance and the more acceptable it is.
Reverse link: links to your own website from other websites. Generally, the search engine measures the PR value of a Website Based on the number and quality of reverse links (such as the PR value). That is: the more reverse links, the higher the page's prvalue.
Keyword density: refers to the proportion of the total words of a keyword that the page owner wants to express on a page. Generally, a search engine uses a keyword density of 3%-7% to determine the topic to be expressed on the page. For example, if the keyword "peaceful" occupies 6% of the density on a page, then, the search engine considers this page to be a subject of "peace. The keyword density is closely related to the natural ranking. For example, if the density of a keyword on a page is higher (between 3% and 7%), when the user searches for the keyword, this page is more advanced in the natural ranking. Therefore, according to this principle of search engines, seoer will adjust the keyword density as the focus during optimization.

3. promotion process, formulation of promotion plans, and implementation methods

1) promotion process:
Including: A. Obtain website information B. Obtain the short-term and long-term development objectives of the website C. Draw up the promotion objectives.
D. Develop a detailed promotion plan E. Execute the promotion plan F. Maintain the promotion plan G. cycle E and F.

A. Obtain website information.
A. Website positioning (retail, wholesale, domestic market, foreign market etc .)
B. Product Information of the website.
C. website architecture information.
B. Obtain the short-term and long-term development goals of the website.
Obtained through company operations.
C. Draw up promotion objectives.
Based on the short-term and long-term development objectives of the website, draw up the promotion objectives of the website.
D. Develop a detailed Promotion Plan (method ).
Develop a detailed promotion plan based on the Promotion objectives of the website and the website architecture.
1) website Seo. Title, meta tag, keywords, URL (related to website positioning and product information)
2) search engine.
3) Yahoo Search Marketing and Publisher Network, Google adwords, AdSense, Google base, PR, serp
4). Forum.
5) email.
E. Execute the promotion plan.
Develop a schedule for the promotion plan based on the Promotion Plan of the website and execute the promotion plan.
F. Maintain the promotion plan.
Modify or add a promotion plan based on the conditions in the promotion process and the website's operation status
G. Loop 5 and 6

4. Seo knowledge

1. Seo goals
Seo aims to give websites the keyword ranking advantage in search engines, so as to introduce visitors and bring traffic, so that the website is known and popular.
At present, for all e-commerce websites, the purpose is more direct and obvious: that is, through SEM (search engine marketing), the website receives traffic and converts the traffic to sales, that is to say, follow the major law of e-commerce websites:
Traffic = Sales volume.

2. Seo Process
Seo is a long-term and continuous operation throughout the entire website lifecycle. Seo is involved in website design, production, maintenance, update, and death.
Including: website architecture, website structure, website navigation, website information editing, website map, tag optimization, keyword density, etc.
Website architecture: Programming Language (efficient), static or dynamic pages, structure of a single page (page size, text encoding, image size, etc.), database, hardware technology, etc.
Small websites are simple in technology, generally simple in technology and static pages. Large websites should also use static pages as much as possible. You can consider using CMS and other technologies to convert them to static pages as much as possible. In addition, high-performance servers, high-performance databases, high-efficiency programming languages, and high-performance WEB containers are used. More efficient include image server separation, audio/video server separation, and server hardware upgrade.
We strive to improve the website browsing speed and maintain stability.
Website structure: physical structure. Flat and tree.
Flat: All webpages are stored in the root directory of the website.
Tree Type: the root directory is divided into multiple channels, such as categories and directories, and then the webpage that belongs to the channel is placed under each channel.
The website structure is concise and easy for users and crawlers.
Navigation structure of a Website: the logical structure is also called the link structure. The logical or link network diagram formed by the internal links of the web page is mainly based on the humanization, so that users can easily browse the desired web page at any time.
Website Information: website text information, image information, audio and video information. Seo requires the perfect combination of keywords and humanization.
Website maps are divided into two types: one is for the user, that is, the structure Guide of the website, to facilitate the user to get the desired, and the other is for the search engine crawler, that is to say, it tells crawlers the structure of the entire website and strives to traverse each webpage.
Website tags: mainly include: title, description, keywords, and Seo. They also strive to be user-friendly and crawler-oriented, while taking into account the keyword density.
Keyword density: keyword density refers to the proportion of the key word or keyphrase in a page to the total text on the page, it plays a key role in the optimization of search engines. The keyword density on the page of a website cannot be too high or too low. Generally, it is more appropriate to set the keyword density between 3% and 7%. If you want to reach a ratio of 1%, it is best to include one keyword or keyword segment in an average of 100 words. If only one keyword or keyword segment is contained in 1000 words, then the keyword density is diluted. Note: Do not pile up all the keywords or keyword segments together, or the search engine will be a malicious behavior (spam), directly reducing the ranking position of the website.

Notes:
1) Not all websites can carry out Seo. The website content is illegal or the structure is incomplete (for example, there is only one
Such websites do not make any sense to carry out Seo.
2) SEO should not be a good ranking place for popular keywords, but should be in line with the product
Both of them can have outstanding performance.
3) Seo is not just a single work item, but an overall strategy.
4) what we need to achieve is that all webpages can be indexed by search engines and can be indexed in each related search.
Let the website be reflected. This is important for enterprise websites.

3. Seo and promotion
Generally, Seo websites, including the Home Page, selected important pages, and selected keywords are used together to exchange links, forums, publish news, tag websites, and blogs, try to increase the reverse link and of the website or selected page, increase the exposure, increase the traffic, so as to increase the webpage level, increase the PR value, and rank it top of a keyword, in this way, a large amount of natural traffic is obtained.

 

From: http://bbs.51testing.com