Eight suggestions for SEO practitioners to build personal brands

If you have a good personal brand influence in the SEO industry, this will be of great benefit to your career. But how should we build our own personal brand? According to his practice, Robin summarized the following eight suggestions, hoping to help everyone.

1: carefully prepare a personal photo

This photo will be used for your active Internet platform websites, such as personal blogs, forums, microblogs, and columns. If you prepare this photo through QQ videos or low-pixel cameras, I advise you not to go over it.

Personal images can be professional photos, life photos, or even cartoon images.

Three Principles of photo selection:

Clear pixels;

Better half-body, mainly portrait, face recognition, and background;

The sun is healthy, with affinity, and a smile.

2: Determine the personal brand name

It can be a personal name, such as Lu songsong or an English name, such as Zac. If you want to use a web name, it should be short and meaningful, such as the White Crow. As for "Beijing SEO", "Beijing SEO", and "Seo lambs", do not use such products.

The name of a personal brand must be easy to remember, unique, and relevant.

3: A concise and powerful personal introduction

When writing a personal profile, the most important thing is to clearly understand what you have done over the years, and use digital tools when it comes to some practical cases. In addition, if you really want to write about the organizations you have joined, you must think carefully. XX associations, for example, won't always give you extra points.

But will I tell you the secrets that many companies have attached importance to seovip training hosted by Robin?

4: manage personal blogs

The operation of personal blogs is a continuous process. Do not take five minutes.

First, please refer to the baidu search engine optimization guide to do a good job in the basic optimization of personal blog websites, do not over-optimize, otherwise the consequences are very serious. If someone else searches for your personal brand keywords in Baidu and does not find your blog, this is embarrassing. Just like the last time www.seovip.cn was denied by Baidu, I had been ridiculed by many Seo colleagues, even though this was a mistake in Baidu's policy.

Next, we recommend that you publish the content as follows:

Originality, must be original, rather than publish an original article in 10 daysArticleDo not post 10 reposted articles per day;

The content of a blog is concentrated in the search field and can be partially expanded to online marketing, involving personal life;

The article is concise and powerful. It does not talk nonsense;

The point of view should be unique and sharp to impress readers.

Of course, if you can't create so many articles, you can repost them appropriately and add some personal opinions to comment on them. However, in the process of reprinting an article, we must give a minimum respect to the copyright of the original author, including maintaining the information and link integrity in the original article, and pointing out the initial link address of the reprinted article. Otherwise, your reprinting behavior is the same as theft.

The reprinting process is the easiest way to see a person's character. Before you prepare to repost an article, think about it yourself. Will your blog readers have similar ideas?

5: leverage the power of the platform

At the beginning of the blog creation, if you have no available resources, the website has almost no traffic. At this time, you need to go to some platforms that have gathered a large number of popular active performances.

The specific suggestions are as follows:

Create a personal column on an internet technology website and synchronize your blog articles;

Participate in interaction with well-known Seo forums (such as Baidu webmaster forums, seowhy forums, and BSG forums) to help others answer questions and share their experiences;

Go to some well-known Q & A sessionsCommunity(Such as zhihu, Baidu, and sousearch) Help people answer Seo questions.

6: Use the Weibo platform to interact with industry-renowned people

The biggest benefit of the Weibo platform is that it brings you closer to industry-renowned people.

I remember that your success depends on who you are. Imagine if you have a chance to talk to Zac and interact with Zac on Weibo, it will surely make others look at you.

However, if we can talk to each other, this is a technical activity, not everyone can do it. After all, everyone's emotional intelligence is different.

7: actively participate in industry gatherings

Based on my past experience, it is better for two people to meet and have a meal online for thirty days, because offline face-to-face communication is more authentic, full, and thorough. If you have time, you may wish to attend an industry gathering.

Of course, participating in industry gatherings will result in economic investment (such as ticket fees and travel expenses from other places). Compared with broadening your horizons and expanding your network of contacts, this investment is actually nothing.

Here, Robin provides some suggestions for the parameter:

Before the Conference, prepare your own business cards and think about how to impress each other by introducing yourself;

Attend the meeting with questions. We hope to exchange a business card or communicate with the speaker. This will make your participation more purposeful;

At the conference venue, you should actively exchange business cards with others, communicate with others, and establish contacts with people who feel valuable.

Don't try to solve your problem by sharing your speech in just a few minutes. It is the core to show yourself and expand your connections.

The SEO industry gathering I recommended to attend is an activity organized by Baidu webmaster platform and a madcon conference.

8: share power

Sharing is the best marketing. I don't know if you agree with this idea.

Before preparing to do one thing, forget about advertisement first. Do you have to consider whether this is valuable and can help others? If the answer is yes, proceed with it and continue. In time, you will see how amazing the power of sharing is.