Eight steps required for a successful SEO site migration strategy

One of the most critical aspects of search engine optimization is to have a comprehensive and effective strategy to deal with content migration and URL changes. This is a challenging task for the site of a large enterprise with high traffic. The main objectives of creating an SEO migration strategy are to maintain/improve search rankings, maintain/improve search traffic, maintain/improve link connectivity, and improve user experience.

If you do not give the search engine the exact instructions for moving the content (through 301 redirects), the search engine has no way to refer to the new address via the original URL address. Because the index of the link is so important to the search rankings, if the consequences of not having a solid SEO plan are likely to result in lost rankings and traffic, even users who have previously accessed through bookmarks will be lost. Therefore, the creation of a 301 redirect from the old address to the new address is so important to both the search engine and the user. Also, remember that even in a single character URL changes, including case changes, the content of the movement, can cause the search engine can not correctly transfer links. Search today I want to summarize the steps of the SEO migration strategy plan here.

1: Doing the investigation of the basic situation

An accurate understanding of the current situation is important for policy formulation, because it is only by knowing the current situation that it is possible to analyze the effect after the policy is implemented. Here are some of the things we need to investigate. Top search rankings, popular search traffic, current search flow level, link links, whether Google and other search engine index.

2: Information architecture

Verify that all pages have a new URL or that some parts of the site are merged. This will allow us to make a new and correct site map in the next step.

3: Navigation optimization

If your migration is in a redesign or a new site, you may want to have the same link between the new total station navigation and the old version of the navigation template. In general, navigation changes can lead to large fluctuations in rankings (because internal navigation is an important part of search engine ranking algorithms). Therefore, if the entire station navigation if changes, will likely lead to traffic and ranking lower.

4: Title and meta data of the Web page

The page title and meta data are also the same, checking and ensuring that the old title and meta description has been transferred to the new page.

5: Site-wide issues

Check to make sure that the new system or page design you are migrating to does not have technical problems that may result in indexing or ranking problems. Avoid the URL structure that could lead to repetitive content or text, and make sure that all content and page templates can be seen by search engines through spider simulators. In particular, make sure your navigation menu is not based on JavaScript or Flash, because these two can cause the search engine to read difficult.

6: Redirect Policy

Using code on Apache or IIS is an important part of your migration strategy by redirecting content from it. Make sure you have a technician to handle the problem. There are many ways to redirect most of the content by using code, but the main thing is to make sure that you have a professional code and that your redirection needs to be 301 permanent rather than a temporary 302 redirect.

7: Website Administration Tools

For example, use Google Administration tools to submit a new sitemap, and remember to keep an XML map of your old URLs in your XML map, as this will ensure that Google crawls new links and handles their changes.

8: Quality Assurance

Don't think it's all done at once. You will also use a URL check feature with HTTP to verify that your old URL uses 301 redirect to the new URL. You can then monitor the data on your site and analyze the results according to the survey done in the first step. This article by the Web game List 2012 Top 10 http://www.jxdaily.com.cn Net original, reprint please indicate the source, thank you!